I don't know where exactly Jim Boykin is taking his Internet Marketing Ninjas organisation but he's certainly putting together a first rate executive team. Today he added significant experience and power to his marketing efforts announcing hiring Chris Boggs as Chief Marketing Officer. Paired with recent hire of Joe Hall as Senior Marketing Analyst... Plus long time ninja Jen Van Iderstyne who, as Marketing Manager, is I presume the public interface... Jim has covered marketing strategy (Boggs), intelligence (Hall), and tactics (Van Iderstyne) rather well.
A lot of firepower. Will be interesting to see how they mesh and what wonders produce...
Almost as intriguing as watching to see how he jams down clients' throats encourages clients to utilise Kim and incorporate Usability et al into their web properties...
Still waiting on Jim walking on (deep unfrozen non-evaporated) water, although that surely must be coming soon...
<query> where is the popcorn emoticon when you need it?
Best corporate watching fun since Larry Page took the helm of the Good Ship Google...
