16 replies to this topic

[Ken Fisher]

I have two logos I've dreamed up. Some of you have seen logo #2 which I thought I was going to use until somebody said it's the silliest thing they're ever seen. Another claim was they have not seen a TV like that in decades so they can't take me seriously...more a joke than anything.

 

It was thought provoking because I'm not very good at what people perceive. It always seems to be a struggle.

 

Soooooo. I thought I'd appease the person with a 21st century look.

 

Which would you choose? More important, I'm open to other suggestions.

 

Thanks

 

 

Attached Files

•  compare-logos.png   177.11K   10 downloads

[joedolson]

When it comes to logo design, one of the big rule of thumb is whether the text of the logo is readable at a small size. On that basis, logo #2 is better -- but even so, it's pretty complicated.

 

I don't think that the generic icon of a TV screen is going out of recognition that quickly -- it's still a fundamentally recognizable shape, so I wouldn't worry about it. I do think you're running up against too much complexity, leading to a decreased instant recognition factor for your logo.

 

Logo #2 is definitely my preference, either way, but I do think that a simplified TV image could be beneficial. That's actually one of the advantages of an older TV shape -- it's more recognizable as a basic outline than the modern "it's just a rectangle" design. Granted, there's undoubtedly a timer running on that recognition.

[Ken Fisher]

Thanks Joe:

 

it's still a fundamentally recognizable shape

 

Yes, that was my impression too. Guess we can't please everyone. Agree about the readability as it's it's also going into video as a watermark and #1 is very hard to read. I'll work on something simpler.

 

Thanks for the quick reply!

[Ken Fisher]

Curious...

 

Complexity in regards to the detail in the TV itself? I've always wanted to integrate some blue into the site.

 

How about this? Getting warmer?

 

http://i329.photobuc...a/new2-14-1.png

[tam]

That last one is tons better - and the colours work. I don't like how the edge on the telly disappears it looks a bit funny but you're definitely on the right track. It would work big/small and is simple enough to turn one colour and use as a watermark.

[jonbey]

"Sorry, you don't have permission for that!" - Cannot view attachment.

 

Another bug?

Edited by jonbey, 14 February 2013 - 08:02 PM.

[bobbb]

Here's my take. The word hardwood looks lobsided to my eye. I'm sure the program that created it thinks did it correctly but..... I would expect the ascenders of the h and the d to be aligned on top. I would also expect the d to be closer to the middle even if it means more letters to its right.

It's like a computer aligning text or text to an image. Sometimes a human has to override because we simply are better machines.

 

To see what I mean draw a rectangle around the word object as close as possible to the external perimeter of the block. Now look at the empty space. See that chunk on the left that does not seem balanced to the right chunk? See how the h touches the perimeter on the bottom whereas the d does not?

Maybe I'm too critical?

 

You could experiment with all caps using a blocky font. It might render better.

Edited by bobbb, 15 February 2013 - 01:41 AM.

[Ken Fisher]

Yes bob, it is off. The program was me. I didn't get around to balancing it. The "w" throws off the centering a bit as it's a wider letter. Or as my old high school journalism days said it's counted as 1 1/2 space compared to one..or something like that. That was a long time ago but it has stuck in memory.

 

Thanks tam! Yea that was a rushed vector graphic done in Illustrator. Didn't spend much time on it. As far as blue, the more I think about it the less I'm inclined to use it. Hardwood floor colors for the most part are earth toned and I just can't see using it unless somebody can point me in a direction where my thoughts are over ridden.

 

I have seen a lot of information on colors and what they say. What do you think? You did throw in the red idea last week.

 

Maybe I'm analyzing too much as well?

Edited by Ken Fisher, 15 February 2013 - 08:31 AM.

[Ken Fisher]

I centered as much as I could by using PS rulers..

 

http://i329.photobuc...13-centered.png

[DonnaFontenot]

I agree that Hardwood seems off. I also agree that a logo should be as simple as possible. Minimalistic even.

 

Here are just a few TV-related logos that illustrate the concept.

 

 tvlogos.png   63.27K   2 downloads

 

A logo is an important thing. I'd get a logo designer in on this, personally. Even a $5 logo from fiverr can be better than a $0 logo from anyone who doesn't design logos all the time.

 

 

[wiser3]

Who's your target demographic? If the customer base is middle aged and over number 2 is fine. However if your tring to appeal to a younger audience number 1 is better. Know your audience!

 

For either logo I agree with DonnaFontenot that you need to simplify the design.

 

Both logos also need more contrast between the text colour and TV background colours. The text blends in too much and makes it hard to read. The text has to pop out at me so i read it without trying. It has to be like a stop sign where you can't look at it without reading the word.

Edited by wiser3, 15 February 2013 - 10:14 AM.

[Ken Fisher]

Never saw that site. Thanks Donna

 

Five bucks sounds scary. I never went for low priced stuff.

 

There was a site I recall years ago that had an interactive forum where you could follow the work of the graphic artists. They would compete against one another. Any ideas of the name?

Edited by Ken Fisher, 15 February 2013 - 10:21 AM.

[DonnaFontenot]

crowdspring, 99designs, and many others do the contests for designs.

 

Five bucks sounds scary. I never went for low priced stuff.

 

And yet, you're willing to pay zero dollars to do it yourself?

[Ken Fisher]

Must be a Yogiaism.

 

Thanks

[Pete]

Apart from the lopsided look of hardwood, one problem for me is the the way the wrods hardwood and floor are split up by one being outside the tv and the other inside

Kind of reads: "Hardwood.....................Floor TV"

[Ken Fisher]

Could not understand how fiver works. It just looked like an unorganized mess. After looking around for awhile I liked the layout here...

 

http://www.logomyway...contestId=10512

 

Let's see what happens. And for some...sometimes it just takes something to smack me in the head to understand I'm not the one for that job. If it was never suggested to look elsewhere I'd still be hacking away at my own designs.

 

Thanks again.

[tommr]

Donna is correct.

Logos need to be as simple and straight forward as possible.

 

I have been in graphics for many  years.  

Believe it or now we used to actually paint signs by hand which also meant we had to to the layout by hand.

 

When computers came along it made layout a lot easier but on the flip side it made it very easy to make poor designs.

Computers allow people to do things with arts, photos, text, color ect, which should not be done.

You will forgive me for being brutally honest but neither of those designs work.

 

The text in both of them is skewed and  bent to the point where they break all rules of being visually pleasant.

 

My old mechanical drawing teacher used to say two things about text and perspective.

Make it pleasing to the eye and keep it simple.

 

I would be more than willing and happy to help you out with a logo design anytime.