3 replies to this topic

[mrgoodfox]

For the past 2.5 years I've been working on Heritage Law Marketing, a business promoting services of attorneys from different cultural backgrounds. So for example services of Iranian lawyers to Iranians around the world, Latino lawyers to Latinos, French lawyers to French people, etc. We make money by selling listing subscriptions to attorneys.

 

The development phase is now completed and I'm working on marketing the listings. I want to ask your opinion on one of the ways I'm considering to go about it. Here are three links that will give you a better picture of the business (I promise the links are relevant to the topic): HeritageLawMarketin.com (business managing all the website), IranianLawyers.com (example of a website where we sell the listing), short blog post (explaining how Heritage Law Marketing has come along). 

 

I'm considering whether or not to put these on affiliate marketing websites and give a percentage of the sales to marketers. What are your thoughts? Do you think affiliates will generally be discouraged since after-all these are just premium directory listing? Or  do you think they'd be interested in it? I've had a great rate of retention rate with the lawyers that're already listed  because they're actually getting clients from our websites so I know we have a great product. I'm just not sure how affiliates are going to perceive it.

[EGOL]

Most people complain that most of the affiliate programs that they try do not earn very much money. 

 

That is my experience too.

 

The only ones that make money for me are those that perfectly match the content topic of my website.

 

Any others are a huge waste of time to join the program, put up the ads, see that nothing sells, and then put real ads back up in their place.

 

So, do you have knowledge of the types of websites that might pull traffic for you?

 

If you know them and they use adsense then you can do so site-targeted adwords to get some ads on their site to see if they pull traffic.   Or, you can offer to place your ad on their site for a certain length of time or a certain number of impressions.

 

(Most of the people who contact me wanting me to promote the stuff sold by their affiliate program would go broke trying to make money from adwords - so they want me to give them the space for free and only pay me when they get a rare sale.   They want me to assume the risk of marketing their product.   That's why it is really hard for affiliate programs to get their stuff on good websites. )

[mrgoodfox]

Good points.What I had in mind was more of someone to take more of a sales role promoting the websites on, for example, LinkedIn. Perhaps I should run a few ads there myself and get a better idea about actual conversion rates and offer incentives accordingly (or just run it myself). I still have my full time job so spending time optimizing campaigns is an issue for me too

[farmilo]

Hello.

Thanks for the question.

IF you decide to go the affiliate route, you want to make it as easy as possible for yourself...

...and ultimately that means making it as easy as possible for your affiliates to make money.

So...the compensation MUST be super juicy.

MONEY, as much as you can pay...to make Johnny run.

And, give affiliates lots of tools, for FREE, to work with.

The other spin you can put on this is to make it a vehicle that people PAY to be marketing.

So, put together an awesome set of tools, websites, autoresponders, etcetera, and put it in a nice monthly fee...

but not too much...

Edited by cre8pc, 02 May 2013 - 09:32 AM.
Removed self promo. We cut more slack with established members.