Loved this blog post from Duane Forrester of Bing. He shares a funny little conversation he had with an SEO consultant at a conference, and then moves on from there.
What I’m really getting at is the inability for many SEOs to expand their scope to include the other important aspects of work needed for a site to be successful. I still meet SEOs on every trip who think usability is someone else’s job. Or that all site design should go through SEO for approval. Or that social is simply the integration of “little buttons on the page”. Or that once they get visitors to a site, their work is complete. Nothing frustrates me more than people tossing the ball over the wall.
Kim will appreciate the sentence above, I still meet SEOs on every trip who think usability is someone else’s job.
Good little read.