Jump to content

Cre8asiteforums Internet Marketing
and Conversion Web Design


Photo

Give Google Marketing Specialists Access To My Website? Ha Ha Ha


  • Please log in to reply
23 replies to this topic

#1 glyn

glyn

    Sonic Boom Member

  • Hall Of Fame
  • 2580 posts

Posted 31 July 2013 - 04:20 AM

I was adding another profile to GA (pronouned: gay - no offense meant) today when I saw yet another option appear before creating the profile:

 

Give Google marketing specialists and my Google sales
specialists access to my Google Analytics data and account so they can
find ways to improve my implementation and analysis, and share
optimization tips with me. If I don’t have dedicated sales specialists,
give this access to authorized Google representatives.

 

At least they are now asking for consent.

 

Thing is this: we know more than their ad-optimization team. I was recently told of a case of a big-brand that basically opened their arms and got completely rinsed out and spent a shed-load of money via an optmization consultant.

 

What constitutes a Google authorized representative? Is it this?

 

If Google wanted to do something really helpful they could use their power to properly educate people on

 

a) how to use GA properly (if it's not showing actionable data then there must be a problem inherent with GA right)

b) how to optimize their Adwords campaigns with things like multivariate testing

 

I believe the assumption here is that if you have a website you don't understand how to do business, when in fact many website owners understand business but don't understand Google.

 

Last, the idea that snooping was not occuring on GA profiles is laughable, but at least now with all new profiles they can possibly get someone to legitimately call a person offering adwords, because by default they check all the consent boxes (another great practice).

 

g.

 

 

 



#2 jonbey

jonbey

    Eyes Like Hawk Moderator

  • Moderators
  • 4424 posts

Posted 31 July 2013 - 05:31 AM

They do not need to snoop your GA to get all the info on your site as they have their own analytics platforms for your site. But it may be a case that these new optimisers are not given full access to the google engine room so have to use GA, if allowed.



#3 cre8pc

cre8pc

    Dream Catcher Forums Founder

  • Admin - Top Level
  • 13602 posts

Posted 31 July 2013 - 08:39 AM

I saw that too and ignored it since the sites in my GA account don't serve ads.  I was curious about it too!



#4 jonbey

jonbey

    Eyes Like Hawk Moderator

  • Moderators
  • 4424 posts

Posted 31 July 2013 - 10:24 AM

I got that mail today too.

 

I wonder if they send to everybody, or just the sites they like?

 

It makes sense for Google to do this actually - if they target sites that they feel are not MFA.



#5 earlpearl

earlpearl

    Hall of Fame

  • Hall Of Fame
  • 1641 posts

Posted 31 July 2013 - 10:39 AM

I've been using google adwords people for a while.  I have accts with GA tied to adwords.   

 

Pts:

 

1.  They work for google.   they aren't certified to go out and sell themselves as PPC/Adwords experts that can help clients

2.  They are helpful.  I can't keep up with everything changing in PPC.  They help keep me up to date.

3.  They have made suggestions that I point blank turn down, and have made suggestions I've tried and then dropped, and they have educated me to new things and features, and they have made suggestions I've kept.

 

4. I do know more about our accts and the businesses than they do.  Its why I turn down some of the suggestions.   Some of them come up from their overall stats...but in our cases they don't work.  I happen to know that.

 

5.  If you don't know that kind of stuff, and they make suggestions that up your spend and don't convert into revenues....they have upped your spend, and you just fed more money into the google cash register w/out getting any ancillary benefit.    Not good for you...but good for google.

 

6.  They are nice in every case I've spoken with one, and generally helpful while feeding you the google line.   

 

I'm sure it will help google to up its revenues.  website owners will win and lose on this one, but the more you know about your own site(s) and customers and processes the more you will win.



#6 bwelford

bwelford

    Peacekeeper Administrator

  • Site Administrators
  • 9018 posts

Posted 31 July 2013 - 11:55 AM

For anyone trying to understand the Google logic here, I got the email re asking for help from the GA specialists.  I don't use Adwords although I once set up an account I've never used.



#7 jonbey

jonbey

    Eyes Like Hawk Moderator

  • Moderators
  • 4424 posts

Posted 31 July 2013 - 12:54 PM

The help email I got was just from the Analytics team. No mention of Adwords.



#8 earlpearl

earlpearl

    Hall of Fame

  • Hall Of Fame
  • 1641 posts

Posted 31 July 2013 - 01:05 PM

I clicked on it for one of our GA accounts.  I did it in part b/c of my experience w/ adwords for various accts.

 

So now they have "access"    I gotta think they have had "access" ever since we signed up w/ GA in the first place.

 

We'll see what they come up with.

 

Meanwhile, during the last huge snow storms that hit the east coast this past winter I had an appt w/ a Google adwords guy based in Boston.  he called before the appt.  I knew he was in the boston office.

 

Told him to leave immediately and go home.  We could speak the following week.  he told me he was the Last person in the office that day as everyone had already left.

 

That is a google-loyal dude.  I tweeted abt him and referenced him by name.  They should give that guy a raise.  heck they have plenty of money, let alone plenty of the money we spend w/ them.



#9 test-ok

test-ok

    Mach 1 Member

  • 250 Posts Club
  • 368 posts

Posted 31 July 2013 - 05:21 PM

 I gotta think they have had "access" ever since we signed up w/ GA in the first place.

 

Yep, they sure do. It's not like that data is stored on some off shore system.



#10 EGOL

EGOL

    Professor

  • Hall Of Fame
  • 5477 posts

Posted 31 July 2013 - 06:20 PM

They have made suggestions that I point blank turn down, and have made suggestions I've tried and then dropped, and they have educated me to new things and features, and they have made suggestions I've kept. suggestions

If you don't know that kind of stuff, and they make that up your spend and don't convert into revenues....they have upped your spend, and you just fed more money into the google cash register w/out getting any ancillary benefit.    Not good for you...but good for
google.

 

heh...  I enjoyed this.  Earl says that they are professionals at getting you to throw more "number 2" at the wall.  They don't have a damn idea if it is going to stick.   If they get you to throw more "number 2" they win. 

 

The big problem is... a lot of people are going to throw more "number 2" without spending the time to measure how much stuck and compare it to how much they threw and compare that to how much money that they could have made by throwing "number 2" at something else.

 

From what I have seen there is enough "number 2" already sticking to the adwords wall that its really hard to ad another layer. 



#11 EGOL

EGOL

    Professor

  • Hall Of Fame
  • 5477 posts

Posted 31 July 2013 - 06:23 PM

"number 2"

 

How am I supposed to write interesting posts with this filter running?   



#12 earlpearl

earlpearl

    Hall of Fame

  • Hall Of Fame
  • 1641 posts

Posted 31 July 2013 - 07:09 PM

"number 2"

 

How am I supposed to write interesting posts with this filter running?   

I AGREE with EGOL   that is a terrible filter.   Just think of all the people that come to this forum see that filter and walk away crushed, dispirited and disappointed!!!!!   :emo_gavel:  :emo_gavel:

 

But as to the subject matter:   The experts from the adwords campaigns are courteous, nice, helpful, and clearly are trained to urge more spend, more efforts and more google this and that.

 

One better know their own site, business, and customers before they buy into every danged suggestion.

 

As long as I'm pretty confident in our results and how we end up earning revenues from the site, put limits on what I experiment with, check it, monitor it, and evaluate it against our own goals I welcome the suggestions from google's young staff of "helpers"   ;)


Edited by earlpearl, 31 July 2013 - 07:09 PM.


#13 test-ok

test-ok

    Mach 1 Member

  • 250 Posts Club
  • 368 posts

Posted 31 July 2013 - 08:43 PM

lmao

I really thought those were your words...said WTF...EGOL using #2. I'm still spit laughing on my screen.

But seriously were all adults here, whats with these filters. (humm...maybe that needs hit the suggestion box)



#14 glyn

glyn

    Sonic Boom Member

  • Hall Of Fame
  • 2580 posts

Posted 01 August 2013 - 01:49 AM

All this talk of a number 2, seems to be turning this place into the village...although possibly the similarities between webmaster and Google are not wholly unlike those between the main characters of this 1960s british cult series, and reality. Hoping that in real life we get to escape too!

 

[removed Video URL]

 

SORRY!!!!!!!!!!!!


Edited by cre8pc, 01 August 2013 - 02:28 PM.
Video freaking out EGOL's Browser


#15 EGOL

EGOL

    Professor

  • Hall Of Fame
  • 5477 posts

Posted 01 August 2013 - 02:11 PM

hmm...  When I opened this thread... and when I refreshed this page... a popup window appears saying....

 

You have chosen to open zalndXdril ...    Anybody else seeing that?



#16 cre8pc

cre8pc

    Dream Catcher Forums Founder

  • Admin - Top Level
  • 13602 posts

Posted 01 August 2013 - 02:14 PM

No but you're freaking me out.   :dazed:   Checking the perimeter for the enemy.



#17 EGOL

EGOL

    Professor

  • Hall Of Fame
  • 5477 posts

Posted 01 August 2013 - 02:20 PM

ooohhh...  Just got it again.

 

I am using Firefox, a fresh download on a two-day-old computer.



#18 cre8pc

cre8pc

    Dream Catcher Forums Founder

  • Admin - Top Level
  • 13602 posts

Posted 01 August 2013 - 02:32 PM

My trusty Tech Ninjas checked and it's the video doing it.  Don't know why.  I'm using Chrome and it was fine.  I removed it just because I'm paranoid, and if it happened to EGOL, it can happen to others.

 

I'm sorry Glyn.   :morningcoffee:



#19 EGOL

EGOL

    Professor

  • Hall Of Fame
  • 5477 posts

Posted 01 August 2013 - 03:19 PM

I am not seeing it any more.



#20 glyn

glyn

    Sonic Boom Member

  • Hall Of Fame
  • 2580 posts

Posted 02 August 2013 - 01:59 AM

Sorry EGOL, that was just a straight youtube link and it was working find on firefox for me too. NO worries Kim, just trying to inject a little humour here :)



#21 cre8pc

cre8pc

    Dream Catcher Forums Founder

  • Admin - Top Level
  • 13602 posts

Posted 02 August 2013 - 08:27 AM

Love humor!   :moon:



#22 earlpearl

earlpearl

    Hall of Fame

  • Hall Of Fame
  • 1641 posts

Posted 02 August 2013 - 02:14 PM

I haven't seen any of that crap



#23 test-ok

test-ok

    Mach 1 Member

  • 250 Posts Club
  • 368 posts

Posted 07 August 2013 - 03:07 AM

Thinking EGOL just got lonely and needed someone to talk to.  :wavey:  :lol:



#24 earlpearl

earlpearl

    Hall of Fame

  • Hall Of Fame
  • 1641 posts

Posted 01 October 2013 - 08:24 PM

Today I took a call from one of the google adwords help people   

 

You know what they mean by help people   (we'll be very nice and helpful and give you ideas that will increase your adwords campaigns and be more informational )

 

Hopefully it helps you make more money.  That might be for ebusinesses with direct sales off the web.  It doesn't quite work that way for our smb service.

 

For the particular acct I had never attached adwords to analytics to get more granular data on the account as far as adwords click throughs.   

 

For this acct we have strong revenues, a rough ratio of about 3 or 4 to one for convertable traffic coming from organic/maps versus adwords....and a rough adwords spend that is a fraction of our monthly revenues.

 

I simply know in this case adwords works.   I don't care about the granular details.   Plus we are covering virtually everything in adwords that converts.  We could be doing better if I spent more time on it but I have other things to look at.

 

And frankly the biggest find has been that great organic is more valuable than great adwords....at least for this business.

 

The nice google person kept telling me to connect adwords and analytics.

 

So I went and looked at a different smb in the same category different market where I've connected adwords to analytics.   We get more granular data about how many and what percentage of adwords leads turn into sales.

 

We have  strong Customer Relations Sofware.  We've been using salesforce.    Salesforce had a free web to lead source that would populate the fields of the CRM with data from the form leads.

 

It also broke down the leads automatically.   We could see organic data and we could see leads from adwords by example.

 

I could then go back and track leads from adwords and check against revenues.   To tell the truth I don't think I needed to tie adwords into analytics for the CRM data to provide us with that granular data.

 

The nut of it was that I saw that when it came to revenues which is far more critical data for us, Saleforce gave us a feel for revenues from adwords against costs.

 

Fortunately we found that our revenues were a healthy multiple on advertising costs.    

 

for our local service where there is a significant process involved from the lead to ultimate sale we end up needing other sources beyond google to get valuable data.

 

Anyway this person was nice, smart, walked me through some things and was walking me through some subtle ways to increase our ad spend.   (and maybe help us)

 

Isn't google nice????   :D 





RSS Feed

0 user(s) are reading this topic

0 members, 0 guests, 0 anonymous users