I was adding another profile to GA (pronouned: gay - no offense meant) today when I saw yet another option appear before creating the profile:
Give Google marketing specialists and my Google sales
specialists access to my Google Analytics data and account so they can
find ways to improve my implementation and analysis, and share
optimization tips with me. If I don’t have dedicated sales specialists,
give this access to authorized Google representatives.
At least they are now asking for consent.
Thing is this: we know more than their ad-optimization team. I was recently told of a case of a big-brand that basically opened their arms and got completely rinsed out and spent a shed-load of money via an optmization consultant.
What constitutes a Google authorized representative? Is it this?
If Google wanted to do something really helpful they could use their power to properly educate people on
a) how to use GA properly (if it's not showing actionable data then there must be a problem inherent with GA right)
b) how to optimize their Adwords campaigns with things like multivariate testing
I believe the assumption here is that if you have a website you don't understand how to do business, when in fact many website owners understand business but don't understand Google.
Last, the idea that snooping was not occuring on GA profiles is laughable, but at least now with all new profiles they can possibly get someone to legitimately call a person offering adwords, because by default they check all the consent boxes (another great practice).