I will launch a website soon and I plan to have the whole thing out of Google's clutches. No more Google Webmaster tools, no more Google+, no more Google analytics, no more Google Places/Business, no more youtube, nomore blogger, absolutely no more google code on my webpages again.
First off it's the analytics that has to go: Although I've never really married with the Borg prefering Clicky.com, the proliferation of GA through bigger more "savvy" clients means that I have had to know it better. I have actually learnt some stuff with GA and do very much like the fact that you can create dashboards very easily.
Alternatives to Google analytics...what does the market have? And we'll move on from there.