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Google Quality Guidelines - Really?

what? do they say anything? confusion chaos

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#1 clandestino

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Posted 05 September 2013 - 06:23 PM

Dealing with g#####'s guidelines is confusing at best.  And, heaven forbid, you're new to internet marketing - there's no way to figure out what is O.K. with g##### from either these guidelines or the myriad of pundits out there.

 

In most cases, the Quality Guidelines meaning depends on who is interpreting them and all across the Land of SEO, people will be interpreting them differently.  To include matt cutts -- he contradicts himself all the time.  And, g##### changes their mind all the time and decides they mean something else.

 

For example, what does "Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines." mean?

 

Pretty much anything g##### wants it to mean.  Based on a literal reading you would have to determine the intent of the person that created the link.  How screwy is that?

 

The point is -- this is all ridiculous.  The Quality Guidelines are designed to mean whatever g##### wants them to mean, when they want them to mean it. They want to be able to use them as a cudgel against web masters and SEO's and, therefore, don't want to be pinned down to specific meanings.  They'd hate for a few little things like "being fair" and "honoring your word" to get in the way of making money.

 

The end result of all this chaos and confusion (in the Quality Guidelines)?  -->  All the chaos and confusion you see in the world of webmasters and SEO's.

 

Dealing with g##### and their guidelines is very similar to this.  Hilarious, but in this case, very sad. -->

 


Edited by chuckfinley, 05 September 2013 - 06:37 PM.
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#2 iamlost

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Posted 05 September 2013 - 08:40 PM

Time for everyone to get off the Google addiction fixation. If you don't like it, do something...hey, how about becoming marketers? Now there's a novel idea!

#3 clandestino

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Posted 05 September 2013 - 10:24 PM

I agree with the marketing part.  We'll just keep g##### working for us instead of us working for g#####, though.  No point in walking away from a valuable channel because we don't like them. 

 

Rather, we'll find a way to use g#####, in spite of g#####.  Just good business sense.

 

The best revenge against g#####, is to make g##### work for you.

 

And, it can be done!

 

Off to the Anti-g##### Labs to work on the g##### repellent.



#4 raz

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Posted 05 September 2013 - 11:44 PM

Chuck, love the video. It's bang on!

 

In the mediaeval ages any Lord who controlled a crossroads, or passage of sorts demanded toll from traders who were trying to “market” their products.

 

Those lords kept all the money to themselves and subjugated the population who had to toil in the fields, fight their wars and never ever stop praising them.


That is how Google has us by our what’s it’s.


Those incompetent idiot’s, who insist on calling themselves engineers, kept placing sites that had lots of directory listings and dumb article links in front of my site so I had no alternative but to get links like that, now they are penalizing me for it!


Now they are giving credit to sites that are manipulating social media with giveaways, contests and “like” buying schemes without giving it a second thought.

 

Is Matt Cutts going to wake up one day and realize what they are doing? He keeps blowing the quality content horn and yet in my niche information sites have been replaced with major bank’s inside pages containing about a 100 words that basically says; Oh we do that call us at bla bla…

 

raz   



#5 glyn

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Posted 06 September 2013 - 08:34 AM

There is no quality, just revenue (quality for the shareholders)



#6 iamlost

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Posted 06 September 2013 - 11:18 AM

Google has - has, since AdWords, always had - a split personality problem. On the one hand they want to give the searcher an acceptable result list to their query, on the other hand they want the searcher to click on the ads. So the two hands go about their own business in a strange dance...

Search has to struggle against the consequences of Ads. Ads has to struggle against the quality of search. And so Search publicly promulgates basic fundamental generic best practices while Ads champions landing page quality scoring. And so first AdSense is offered and then Google properties aka 'universal' search is developed to get extra Ads kicks at the can. In parallel YouTube and Image search to pull viewers from your sites to Google's for your content.

That Ads get offered the first three search query results is proof that Search, even after universal, was doing a better quality job than Ads. Google has a 'peak oil' problem looming. There is not that much more they can do to wring out of Search. Indeed they have wrung sufficient that the effort is noticeable outside the WebDev industry. If there is little more increase for Ads from Search then they really truly must increase Ads from elsewhere, i.e. Google TV, or reinvest in the quality of non-G Search results to boost Ads from publishers, which also has a finite upside.

Google is plateauing. And as it fights for altitude against the inevitable in it's core business there will be collateral damage.

The current battle royal is in the mobile market. It is spreading into the cross device market. It is looming elsewhere. And while the behemoths rage there is opportunity. Just, be careful out there.

#7 clandestino

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Posted 06 September 2013 - 07:17 PM

Chuck, love the video. It's bang on!

 

raz   

 

Makes a lot more sense than listening to matt cutts.   A lot more entertaining too!

 

Got to maintain a sense of humor. ;)


Edited by chuckfinley, 06 September 2013 - 07:17 PM.
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