Dealing with g#####'s guidelines is confusing at best. And, heaven forbid, you're new to internet marketing - there's no way to figure out what is O.K. with g##### from either these guidelines or the myriad of pundits out there.
In most cases, the Quality Guidelines meaning depends on who is interpreting them and all across the Land of SEO, people will be interpreting them differently. To include matt cutts -- he contradicts himself all the time. And, g##### changes their mind all the time and decides they mean something else.
For example, what does "Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines." mean?
Pretty much anything g##### wants it to mean. Based on a literal reading you would have to determine the intent of the person that created the link. How screwy is that?
The point is -- this is all ridiculous. The Quality Guidelines are designed to mean whatever g##### wants them to mean, when they want them to mean it. They want to be able to use them as a cudgel against web masters and SEO's and, therefore, don't want to be pinned down to specific meanings. They'd hate for a few little things like "being fair" and "honoring your word" to get in the way of making money.
The end result of all this chaos and confusion (in the Quality Guidelines)? --> All the chaos and confusion you see in the world of webmasters and SEO's.
Dealing with g##### and their guidelines is very similar to this. Hilarious, but in this case, very sad. -->
Edited by chuckfinley, 05 September 2013 - 06:37 PM.