David Trainer posted a good article at Forbes questioning whether Angie's list will exist much longer -- Ain't It Time To Say Goodbye To Angie's List?
As Angie's list membership revenue declines, ad revenue increases -- but after 18 years, still no profits.
The reason David brings up ad revenues is, of course, the desire for ad revenue may affect the objectivity of Angie's List in regard to reviews of businesses -- they're not really independent. David notes -->
The company can try to claim that these advertisers don’t
have any say in reviews, but there is quite a bit of evidence to the contrary.
The NBC affiliate channel 12 in Richmond, Va., did
a little digging into Angie’s List and found that lower rated companies can
bump themselves up to the top of search results by paying extra money. In one
case, the top rated heating & air company showed up 12th on a
list of search results because they wouldn’t pay the $12,000 to $15,000
required to move up the list.
And, of course, this type of behavior will affect the trust consumers place in all review sites and well it should. Many review sites, especially in the SEO space, are nothing but veiled marketing tools.
Will review sites ever be taken seriously? Should they be?
In the area of on-line Small Business promotion, is this method of determining relevance just another g##### pipe dream?
Edited by chuckfinley, 14 September 2013 - 04:29 PM.