Google recently replaced its GA dashboard with a variety of new terms and charts. Ohhhhhhhhhh boy. More crummy info from GA replacing what is vital and important.
We now have channels and acquisitions and overviews and behaviors. We don't have keyword data.
I like data and I like good data. I liked how Rand worded a hypothetical conversation between an seo and client with the client suggesting spending time and money on social media while the seo urged him to continue to work on seo even with keyword data being hidden.
For our local smb sites search, intent, and keywords go hand in hand that lead to sales. Some fairly big social media hits go with tons of traffic and bubkis in revenues.
It is not without some clever perspectives that google is filling GA with more and more sizzle and less and less steak.
my $0.02 rant for the day!!!!