Can smb succeed online as well as off? Can new sites rise up and flourish on the web generally and in search/Google specifically? Yes. But it will probably require imagination and investment not necessarily available for whatever reason. I would like to be proven wrong. Smb is the backbone of every successful economy. And it is really in difficulties in the current online economy which bodes poorly for the long term.
That was a succinct, accurate and well laid out analysis of the current state of the g##### nation.
Most SEO's and internet marketers are despondent, dejected, depressed and desperate to find a new path forward that gives them an ability to compete on equal footing with companies whose net worth exceeds theirs by a factor of 100 to 2,500. It used to be that g##### was the "great field leveler" of the 21st century. Finally those "evil brands" were going to have competition. And a crew of gleeful SMB's headed off to finally make their way in the brave new online marketing world created by g#####. It was hard to believe that a search engine with a conscience emerged to save the day with a motto of "Do No Evil" -- take that "evil brands!"
So we evangelized. We created content that brought people to the search engine. We struggled to learn how to sell things on the internet that people wanted. It was hard work but we loved it because we finally had someone on our side against the giants that wouldn't let us into the "old boy's (girls') network. Sergey Brin and Larry Page saved us and they weren't interested in making money, they were interested in "high ethics" and creating an internet that satisfied all the users and online venues that wanted to work to make it successful. Afterall, why would they say, "First, do no evil" if they didn't mean it?
And, then they sold out .......
No, it's worse than that, they made it clear that it's "them" against "us." They will, by force, take all that we helped them create and they will take all that we have today. Why? Because as it turns out, per Eric Schmidit, "Evil is what Sergey says is evil."
No wonder people are despondent, dejected, and depressed.
And to make matters worse, there are no real solutions, yet.
Glyn correctly points out that all of the current guidance from the self appointed SEO intelligentsia makes no sense. What happens when everyone has a natural link profile? After everyone copies the top 10 sites in that niche and they look exactly like the top 10, how can they expect to rise to the top of that pack? There's only really 3 - 5 spots on the first page anymore anyway.
Pure SEO Lemming Lunacy. As Glyn points out, after you put that one in the "Lie Big" Condenser, there's nothing left.
And then there's disavow -- Translated: A Highly Automated Outing Algorithm Disguised As A "We Are Really Here To Help You" Tool
And then there's the Panda & Penguin Get Well Crowd whose ideas really amount to -- out other businesses with the disavow tool and wait. No one stops to think that g##### will soon use all that data from disavow against the people that are using it.
I think Jim Boykin said it best. After all the links are removed and even if you get the penalty removed, you won't rank anymore because you don't have any links. Sort of a self imposed penalty. Do you Really want to do that?
Disavow and natural link profiles that make you look the same as everybody else. Really?
Glyn nailed it. Condensed all the bull sh!t right out of it and exposed it for what it really is.
Thank you for that Glyn. Now we can get down to finding real solutions.
Maybe it's Facebook, maybe it's all the Ad Networks, maybe its Mobile, maybe its Local Search, maybe it's back to Off-Line Marketing, or maybe it's all of the above and a new approach to SEO.
I just read an article from a source I highly respect. They had some extremely valuable insights about how to make Hummingbird work for you, SEO-wise. (I'll post on this soon.) Maybe that's it or part of it.
But what I do know, it's not the same tired old approach.
Edited by chuckfinley, 15 October 2013 - 11:54 PM.