Google is sending people messages, telling them to search their site for problems, look to see if they have received warnings in webmaster tools and suggesting that their traffic has fallen off of a cliff.
They don't know that it is Thanksgiving in the USA.
This is the type of clamor that noobs get excited about.
Your earnings on November 27 were 25% below our forecast Sudden drop in earnings
What’s this warning?
We’ve noticed a sudden and unexpected change in your earnings. Our
system has detected that your account has earned significantly less than
expected in one of the last three days.
What should I do?
We recommend that you investigate this change in your earnings. Here are some possible actions that you can take:
Check your entire site to ensure that it’s working normally and
that ads are displaying correctly. Please don’t click your own ads, as
it’s against the AdSense program policies.
If you’ve made any changes to your site recently, we suggest that
you review your changes and make sure they’re working correctly. If
you’ve made any updates to your allow and block ads settings recently, you should make sure that these settings are working as you expected.
Click View report in the warning to view a detailed earnings report. If you have multiple sites, you could check the Sites report,
in case one of your sites is performing suboptimally. It’s also worth
checking your Ad units report, as this could help you identify an issue
with a particular ad unit, for example, if you’ve recently deleted an ad
We also recommend checking your inbox, including your Bulk/Spam folder, in case you’ve received a policy notification.
Edited by EGOL, 28 November 2013 - 10:31 PM.