(I know there is another thread that covers this issue, but I couldn't find it. Mods/Admins: Feel free to move this post to that thread at your discretion)
I just took a call from a google adwords "advisor". I've been doing this for a while for various accounts. I like it.
Here is why.
I cannot follow everything that goes on with google. I find it impossible. There are too many changes on too many topics. I try to focus on issues that are of importance to our sites.
Adwords is an issue where I miss a lot of information. All these changes and updates are probably covered somewhere...but I don't have the time or inclination to follow every topic.
I miss endless issues on endless topics. I know a lot of stuff about the ever changing status of Local Google, but clearly not everything. In fact, by example I got a call from a friend today. He is about to pick up a professional client and this person's websites. The potential client has a presence in two sites. One is for his own professional practice. In the other he is part of a larger practice.
The question was posed: Can a professional show independently in Google Maps? ie if you are Joe Schmoe a lawyer in the firm of Schmoe Larry and Curley, and you practice divorce law, can you have two presences in G Maps? one as part of the firm and one as an individual.
My response was "I don't know, Right now" The reason right now is emphasized is because Google Local/Maps/Google Local + (whatever you wish to call it) has completely reversed itself on that issue. At times they prevented an individual from having a direct presence if he/she was part of a firm. Then they reversed themselves on that issue...180 degrees.
Where are they now on that issue? I don't know. I'd have to look it up. I don't have those clients right now.
Google has a million rules and terms and techniques on a 100 products. I simply can't keep track of them all.
Getting Help is one of the ways to keep current. I find it easier to follow through this method than keeping in touch with every issue and every comment every day on a myriad of topics.
Today we went over some details with regard to adwords.
For those that run ads. When you fill out data with the content. The first line includes your ad title. The 2nd and third lines have content with a limited number of characters. If you put a period at the end of the 2nd line of content. It shows with the title. Giving your ad presence more oomph and a potentially more complete message.
Its because of a PERIOD. I didn't know that. the google rep emailed me references to each topic. Now I can go back to the sources in that voluminous lists of rules and terms and suggestions and go back over the specifics of suggestions.
I find it to be a good practice. Now I could take courses...and I have done that at times. But this process works for me.
The advisor suggested some things I nixed for different reasons. You don't have to buy into everything they suggest. You have to be knowledgeable enough to pick and choose from among their suggestions. Some I'll think about some more. Again she emailed me on every topic. I can go back and review them in greater depth and put more thought into some things on which I couldn't decide whether to implement them or not.
With regard to adwords I was able to pinpoint an issue I've raised in this forum in different threads. Its the massive encroachment over time of the amount of places one's ads are shown.
Elsewhere in this forum I documented how with one account basic amts of impressions wherein our ads are shown have increased by about 4 fold over a 5 or 6 year period. This has occurred with only marginal growth in clicks. It has also grown with google basically not giving us data on all these impressions and all the phrases for which our various terms are shown.
I believe that is an insidious way to push up the actual bid and costs per clicks. Anyway I took her to a review of our data for this smb. Of the impression data google was only presenting us with detailed information on about 25% of the impressions. Then there were the clicks. About 95% of the clicks were associated with the 25% of the impressions they were giving us impression data on. Adwords didn't give us the keyword data on abt 5% of the clicks. ( I can check that thru analytics).
She didn't give me an answer on this. She said she would have to review it and get response. maybe that part is true...maybe not. I'm pretty sure its part of google's mechanisms to increase overall adwords.....but that is another story. We'll see what her response is.
Its quite telling, but not surprising. Google gives far far far more assistance and specifics on its money products: Adwords...than on so many other aspects of its vast array and control of search.
Do you think one could get this quality of assistance in google local/maps/google + local (whatever its called these days). N.E.V.E.R.
In sum though, I find this information to be helpful. I suppose if I was an expert and totally up to date on adwords I wouldn't need it...but I'm not at that stage...and these help sessions have been very productive in my case.