I just watched this Matt Cutts video. He answers the question....
If I have 20 domains, should I link them all together?"
The question was from a guy in South Africa, who wanted to link all of his sites together in the footer and even offered to nofollow them.
The video begins on a humorous note, Matt, shares that before the video they were kinda joking about the question at the Plex....
"First off... Why do you have 20 domain names?"
That came off (to me) like... "You little weasel... You got 20 spammy domains... We know that you are up to no good... Nobody on this Planet should own 20 domain names. Shame on you for even asking a question like this."
Then Matt talks about an extreme example when someone owns a blog network, but he still couldn't think about a really good reason to link them all together in the footer of the website.
The whole time I am watching this video, I am wondering if Matt has been to Amazon anytime within the past few years to see that they might hold the world record for followed-in-the-footer-cross-linking... they have FOLLOWED footer links out to thirteen different country domains (which, maybe, Matt would approve of based on his comments to a guy in South Africa).. but they also have followed links out to over thirty other AMAZON-owned websites that include... AbeBooks (does Amazon really need another book site to stuff the SERPs with multiple offers from a single company???), Audible (a digital book selling site owned by Amazon), Book Depository (another Amazon place to buy books), BookWorm (an Amazon kids book site)... and they have books for sale on more of the sites in the footer,
I would think that Matt should be saying.... "For Goodness Sake... why does Amazon need all of these book sites? Amazon.com is the biggest gorilla on the web - especially in the book space."
This isn't limited to just books, Amazon also owns Zappos, the 2000 pound gorilla in the shoe and boot space, but they also sell shoes and boots on amazon.com and on at least five of the other sites with followed links in the footer.
At Amazon they are saying... "Hell yeah... just link to all of your sites in the site-wide footer and pump massive amounts of link juice out to them."
It's hard to search for a common retail product and not find Amazon at the top of the SERPs. These other sites are kinda ineffective from that perspective but they often clutter up the first page of the SERPs so this guy from South Africa - along with you and me - have trouble selling anything online.
So, at least half of the people in the Plex are reaching for the BAN button when a poor guy in South Africa asks about nofollowing the links in his little network of sites but the biggest Book Monopoly on the planet that dominates the SERPs in almost every online retail venue has got followed links to about fifty websites (counted when writing this post... but probably more when you are reading it) seems to be given
enormous dominant Universal Preference across web retail.
So, I wonder how Matt would have answered the question if the person was asking about fifty followed links in his footer was J. Bezos?
Edited by EGOL, 22 December 2013 - 10:01 AM.