I would never go looking for a construction contractor on Facebook, never in a million years, however I'd expect to see some pictures of their work on their site along with all the essential information.
I don't think I would either. But, if I'm trying to decide if a contractor is a "real business" and will deliver on his/her promises, I'd check the internet, to include Facebook, to see if it looked as though he/she had the resources to do the work. If they can't even put up a decent website with supporting social media, that tells me they are a small player and might not be able to deliver -- I'd have to dig deeper. If they did a professional job on Facebook etc., that might be enough to establish the credibility I would need to see to move forward.
It's about building your Brand and the Credibility that comes along with it. No credibility, not trust. No trust, no sales.
That's exactly what I was going after...if my friends started posting that stuff...they would be gone..IMO that's nothing more than social spam...No?
Set up a separate business page so you don't have to bombard your family with posts related your business. However, you could invite them to look at your business page and give you advice about it's layout -- everybody likes to give advice, don't they? I would think your family would do you a personal favor, wouldn't they?
Also, if all you do is bombard your prospects with ads, they will ditch you faster than your family will. It's best to build a relationship and the trust that comes with it. It helps to be interesting and give them a reason to come back. Apply some marketing creativity and the neuro-science of influence. Buy this, buy this, buy this, buy this, doesn't work in person and it doesn't work on the internet any better.
If you can network in person, you can do it on the internet even faster. There are tools that let you post to more than one profile simultaneously.
If you're not interesting in person, or on the internet, then entrepreneurship might be the wrong choice.
You can create a competitive advantage through good marketing. Find a way to make it easier for your customers to use social media to get what they want from you than having to go all the way over to the store. Or worse yet, having to wait until the contractor shows up. Or having to try to track him/her down. And once you've hired him/her, waiting for the project to get done when he/she doesn't seem to be showing up on a regular basis. Hmmmmmmmm....... with a little creativity, that might be a good approach -- contractors managing expectations via social media. They have serious time and distance issues, as well as subs that don't perform and suppliers that don't deliver. They can't be everywhere but, in my experience, they could always do a better job of communicating. If people just knew what the plan was, they wouldn't get upset.
That could inject an element of reality into the relationship. When prospects see the kinds of problems that come up and how they are quickly solved, that will affect their expectations going into the relationship -- when providing services, success is most often determined at the "setting expectations" stage. Seeing the kinds of problems that come up and the solutions can build trust because the prospect sees how a project really goes and they know you're not blowing smoke up their butt. You'd have to be interested in solving problems on a timely basis, though. If the best you can do is always be 4 weeks late, this might not work very well. Of course, if that's that case it's not a matter of better marketing, it's a matter of better management and probably lack of financial resources. It's hard to sell bad services. As a matter of fact, the quickest way to go out of business that I know of is to have an incredible marketing, PR, Advertising program and really bad service.
Edited by chuckfinley, 07 January 2014 - 03:45 PM.
change our of business to out of business