Danny Sullivan summarized many issues that concern webmasters, and the state of search in 2014 with his humorous and informative post on what time the super bowl starts at SELand. For those that aren't familiar with this American extravaganza the Super Bowl, which crowns the winner of the American Pro Football league (American version of football ) invariably scores as the most watched TV show year after year in the US.
Everybody wants to know the start time. Its a seasonal topical heavily searched item every year (and SELand has been tracking it for years--see the article). Parties are scheduled around it, dinners are timed around it, food, snacks and drinks are prepared based on that time, people coordinate to meet at their favorite sports bars around that schedule.
And its changed over the years. In fact as Danny points out one extremely clever entrant into the high ranking serps was by Gawker, who doesn't have anything to do with the Super Bowl, other than cleverly planning how to grab its position in the serps:
Graphs, linkbait, spammy content. Dang. Good job Gawker. An seo traffic grabbing winner in the serps!!!!
Meanwhile for all the entrants into this popular phrase all is for naught. Google is the big winner with an answer box. It sits on top of the serps responding to the question. Everyone else's traffic will suffer. Alas, webmasters.
I'm thinking next year there will be at least 10 ads in ppc having to do with that search phrase. What do you think...and who do you think will win this year????
Meanwhile for those who wear dark colored hats, or who wish to play a prank or have a malicious nature, this story, first reported in SEORoundtable by a former commentator here, skittzo, this is a story on how to potentially make mince meat of answer box data: link
Let the games begin.
Edited by earlpearl, 01 February 2014 - 10:19 AM.