As part of the deal, Google will have to give greater prominence to rivals in European search results for the next five years, which could lead to major changes in how its search business operates in Europe compared to other parts of the world.
That includes displaying results from three competitors every time Google shows its own results for searches related to products, restaurants and hotels.
Rivals will have to pay Google each time their results are shown next to the search giant’s own results through a bidding process overseen by an independent monitor, according to European officials.
The settlement also includes making it easier for advertisers to move their business to rivals like Yahoo and Microsoft. Until now, Google has imposed conditions that have made it difficult for rival advertising networks operated by other search engines to use content that has appeared within Google’s sponsored advertising links.
Read more here. (Note that the bolded above is my emphasis).