There are a couple of pretty well known firms that "do" local small business web marketing, have big flashy sales teams, do high volume, have gained notoriety, and really jerk the bejeebers out of me. I think they both rip off customers with lousy service that preys on those that don't know much.
Ha ha. The WSJ recently highlighted a story about just these two "nogoodniks" in this story last week. Both these groups emphasize ppc sales. They claim or will offer to sell an smb everything; seo, maps optimization, social, you name it. They do make most of their money reselling adwords and are google partners in this effort to get feet on the street sales people to get in front of the hard to reach millions of small businesses out there. (possibly about 20 million in the States and another 30 million around the globe.
I had experiences with both of them. They were miserable. My advice: warn folks away from them. There are so many ways to get better bang for the buck.