My first requirement is content. It has to be written in a style that is easy-to-read and when I read it my BS meter better not be going off.
After that, I like articles that have....
** frequent subheadings so I can scan and stop to think before progressing
** short paragraphs that allow me to take a breath between subjects when reading
** high quality original photos, graphs, data, etc.
** clean, uncluttered, unbusy design. I have vision problems and don't want anything competing with the content
** simple font, arial or similar, maybe times, black on white or very close to that
** narrow columns for easy reading
** ads don't bother me (I like to see what ads are running) unless then intrude on the content or have autoplay video or audio.
** I like links to highly related stories on the same site.. If you have more I probably want to read it.
** I like links to reference content on other sites. Nothing better than a great article that links out to the nitty gritty.
** I don't mind videos but would rather read because written content is usually more detailed and carefully worded. Videos are OK on a gossip site but on a technical site you need carefully worded details and video when necessary
** I open most of the things that I read into tabs so your videos should be manual start.
Edited by EGOL, 24 June 2014 - 02:31 PM.