This question was asked over in Linkedin in one of my UX stomping grounds and is related to what we have been discussing here about the fear of hiring UX.
I wrote there,
As someone who is sub-contracted to do this work, the hurdles are fear-based and traced to stakeholders who don't know enough about the process, (or think they do but really don't.) The biggest example of the failure to test and plan during the build is the Healthcare.gov site. Most of us would have NEVER let that site into production. My experience has been that stakeholders invest in marketing and advertising and don't understand that if their website/application isn't functional or designed properly for their target market/users, it will tank. They always have this mind block. Those who do reach out for UX help, whether it be testing, design, user testing, requirements gathering, etc. want to know beforehand PROOF this investment will pay off for them.
Somebody else really nailed it:
* The skills don't exist in-house.
* The budget doesn't exist hire out-house.
* The value of usability testing isn't understood by the organisation
* The product is competing in areas other than usability (price, feature list, etc.)
* Previous bad experiences of usability testing (when, for example, it's done only once in a post-development phase when it's too late to use the feedback in any useful way)
* The customer doesn't value usability (because they're not the end user, because they're focussed on feature lists, etc.)
Do any of you work for companies that have UX blinders on?