I heard a radio commercial this morning in the car that reminded me of why I launched my first website in 1996 and then these forums in 1998. Even back then the number of people and companies who outright lied to get in business was rampant and I used to write about them in an effort to get correct information and correct practices out there.
Today's radio ad was for a company that insisted that anyone could have a website for FREE. "No programming". "Any creative design you want". There was no mention anywhere about search engines. All it claimed was that "everyone" can have the "website of your dreams" for FREE. The company name didn't stick in my head, maybe because it was not mentioned enough or because I was listening in disbelief that this type of misleading information still exists about websites.
Holiday shopping is always a difficult time for a usability specialist. I got a 25% coupon for a site that sold pet products and was absolutely horrible to look at, let alone use. That website owners don't know enough to even ask for usability help before holiday sales always bothers me. Those that use cheap labor, "free" site software or other inexperienced alternatives to professional web design may have bought into the type of radio ad I heard.
The lack of research by marketers is another issue. These forums get messages sent to the Admin (me) several times a week with offers that range from a total redesign to SEO. They never bother to contact the company that owns the forums or investigate the history, which includes the fact that a Internet marketing companies owns this site. This is one from today:
My name is Martin and I was just looking at your website and thought perhaps I would message you on your contact form to see if you need help with any web work.
My web development firm specializes in virtually all aspects of the Internet.
My site address is
If you want some help or know of someone that could use a great Company, feel free to pass on our URL address.
He made a mistake contacting me. I have zero tolerance for spam or non-researched cold calls.
For the second time in the past year I am dealing with a site owner who insists on hiring me but refuses to use my expertise on their website. One of them read to me from her SEO book that I'd never heard of before, filled with old and outdated information and demanded I make the site do what the book said to do. The other one refuses content but wants to sell a $2000 product with nothing more than a long video. There's no working with these people and yet they believe that website services are cheap and anything will do,
As a consumer, I research anything I am going to drop money on. It's incredible how many people do not research who they will hire to build or market their website.
It's even more incredible how many companies are willing to lie and spam to get the job.
Edited by cre8pc, 02 December 2014 - 04:55 PM.