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Pretty New Cta's In Adsense

clickthrough rate cta call to action buttons

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#1 karinab


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Posted 16 February 2015 - 04:21 PM

Google is apparently testing new CTA buttons in Adsense. The new call to action buttons are still arrows, but the fancy new feature is that they are 3D! Google is only testing this right now, but the Adsense Publisher in the article claims it helped increase the click through rate. I haven't personally noticed this change anywhere, but I can always appreciate a strong CTA when I see one. Has anyone else seen these new buttons? Do you think the higher click through rate will last? (Assuming the higher click through rate was due to the button), or do you think people will get used to seeing this button as an ad, too?






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Posted 16 February 2015 - 04:25 PM

I see these buttons on my site and on lots of other sites.   I think that they have a stinky appearance.


I have not noticed my revenue going up.  So, if Google gave me the option of banning these buttons, I would do it to reduce their odor on my site.


I try to make my site look nice and would not slap five bigass buttons into a 160x600 ad slot or worse.

Edited by EGOL, 16 February 2015 - 04:26 PM.

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