I've read a lot about this topic. I've attended high priced seminars. I've experimented.
The problem that I have is that the number of conversions of any specific item on my sites is very low. So, A/B testing would take a long time and be a lot of work to implement.
The most profitable use of my time was to get some one-on-one consulting from Site Tuners. They study a page then get on the phone and talk about some changes that could be made to improve the sales. Then we made the changes, they looked at them and we tweaked a bit more.
I thought that their advice was logical, practical and good. I took most of it and now its on my site. Did it kick up my sales? Hmm... It wasn't rocket fuel, but I believe it was helpful and I like the site a lot better after receiving their help.
This is just my opinion. If you don't have massive sales volume of individual items, getting someone with a lot of experience to help you get started or to help you improve is the fast track.
ADDED... Related to this but not..... We take a lot of photos for our website. A few months ago I attended a 1/2 day presentation done by a guy who is widely proclaimed to be the best photographer for this type of work in the world. I learned a lot and attending the presentation was helpful.
Yesterday I spent two hours with an experienced person and he spent that time showing me how to set up a few shots with my own subjects and props. The difference in value between the two sessions was like night and day. Seeing how an expert did his thing with my subjects was applied photography instead of theoretical.
You can learn a lot from experts... but your best results are obtained when you get specific advice - applied to your exact situation that you can use and take home and clone.
ALSO ADDED.... Comparing me to Expedia... geez... no comparison. They have tons of programmers, designers, gurus, muses and geniuses to throw at their optimization work. They been working at it for years and years.. every freeking day . Comparing my economics to theirs... If I spent $2500 to get some advice... I paid for a battleship.... on the other hand, it wasn't much. I'll take the battleship because my site, in my niche, compared to my competition, I got some good help. And Site Tuners didn't laugh at my stuff
Edited by EGOL, 06 October 2016 - 03:58 PM.