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  1. Today
  2. When I left/stopped playing fantasy football I had withdrawal symptoms for two entire seasons/years. I didn't go back. Saved me ENORMOUS time and admittedly money. Haven't gone back.
  3. If people leave FB they will suffer from withdrawal and go right back.. probably within a couple weeks.
  4. In light of the news about Cambridge Analytica and how much information they grabbed about Facebook users here is a little how to method for you to find out exactly how much info, history, data that FB has on you: https://www.cnbc.com/2018/03/23/how-to-download-a-copy-of-facebook-data-about-you.html Haven't downloaded this yet but I'll be very interested to see the volume of privacy I've given up to these guys.
  5. Following this news about Cambridge Analytica I'm curious about Facebook going forward. Frankly while I am an enormous reader of news, this is one piece of current events I have specifically ignored due to time limits. I'll start catching up on this over the weekend. From what I gather this is one ugly situation.
  6. yeah. Great niche to have entered in the early 2000's. build it and sell it before the behemoths took it over!!!!
  7. Rae Hoffman Dolan, aka Sugarrae, Retires from SEO

    I never met her. If that kinship was helpful to you, great. Good luck to her going forward.
  8. I've gotten that data from adwords. I don't like it. I'm sure its value(s) depend on types of sites. For both types of local business sites we have an independent data base that starts getting filled out after a lead/potential customer/contact contacts us. Its sortable on dates. We separately look at sales and sale dates (when the first payment is made or it could be the full payment at first payment). We do look at time differences between the first contact date and purchase date. I frankly don't give a rat's backside about google's data from adwords. They have no insight into how or when our sales are made. I actually don't know the average time between contact and purchase. I do know that for the simpler service some folks by the day of first contact. I do know it occurs far more often if it is accompanied by two elements. We are running a discount AND we have effective sales people on our staff responding by phone email text etc. Without both elements it occurs infrequently. Google CANNOT help us on the second essential element of that formula. Then we know there is a PRIMARY "strike time". Its a relatively short term range. We accordingly try and be effective on the sales effort during that time period. Then we know that a type of sprinkling of sales come in over moderately long periods and extremely long periods which can extend upwards of 5-15+ years. One reason is because our existing data base of contacts is plus 15+ years old. And because of that we can track those long term evolving sales. Anyway in that context average is meaningless to us. Recently (over the last 3.5 months I've been cutting adwords costs on 2 campaigns. I'll hit another one shortly. I've known the costs were ever increasing. I also knew the full extent of large scale changes were going to include a lot of tedious work. These are very old campaigns. The thinking behind them when first set up is no longer relevant. It stopped being relevant a good while ago, but I didn't want to spend the detailed time to make the full scope of changes. We were able to afford them. I avoided spending big time effort on adwords. I was making cuts around the edges. My mistake. But as I've made these cuts I'm p***ed at google. Scum suckers. When they make substantial changes in how they do things THAT WILL increase your costs--they DO NOT ANNOUNCE this stuff--and frankly I've never found coverage on it. It well could be that I'm not following adwords closely enough and those that publish about it. Could be my mistake. I discovered some after the fact through review and being in touch with others that work adwords. Those others have helped and guided me. Never google. Right now on the largest campaign we have cut costs comparing March to date this year against same time period last year by over 40%. Over the last 30 days about 40%. From when I first started this effort in early Dec about 25% from same time a year earlier. I've also compared costs these current time periods to different earlier years. The percentage cut in costs is a function of how one defines it against which time periods and phenomena. Big drop in impressions between time periods. Historically I've looked at impression data as a measure of economic DEMAND as the largest account is in a niche where search is critical. (I'm a big believer in demand and supply impact). The drop in impressions is a function of reducing our geographic coverage. It was knowingly overly large. At times (and longish times) we extended it into competitors territories. We've made big cuts using negative keywords. Some of those neg keywords are geo oriented and oriented toward those overly expanded geo areas. We have about 5% fewer clicks between early Dec and now compared to same time period last year. Of the fewer clicks over half of that number are via a reduction in a neg keyword related to one of the cut geo territories. Average cpc (cost per click) is down by a LOT. I repackaged adwords campaigns into campaigns that enabled us to get high adwords positions w/lower costs. Big difference. Other things have also helped. Anyways I'm not a big fan of google data. Its good for them. Its not necessarily good for the advertiser. GO EU!!!!! Split that big monopolistic monster up!!!!! (rant over)
  9. In case you missed her farewell post... I still remember the first time I met Rae, at a conference. I knew of her, but didn't know what she looked like. She called me over for intro's. I think it was in NY, at an SES, because I remember the bar. She is the toughest woman I've ever met. She either likes and respects you, or she does not. I never knew for sure where I stood in that regard, but over the years I learned a lot from her. When she introduced Genesis, the WP theme, she wrote so well I went out and got it immediately. Her writings were superb. In her farewell post she shares her ride. It was rocky, sad, heroic. I felt a kinship with her because she started out in the biz as a single mom, and so did I. We both overcame a lot but I always felt she was the "take no prisoners" one and I was "walk all over me". She had the confidence I swore I didn't. To see her move on to something that makes her happy is well deserved. PEACE OUT TO MY DIGITAL MARKETING CAREER – IT’S BEEN ONE HELL OF A RIDE
  10. It sounds like somebody kindly built them a large website and eventually had to move on to other things. Building and tending a large website takes an awful lot of work. The nonprofit should give thanks for the help that they have enjoyed. The nonprofit has choices.... A) An unsustainable future on Drupal from a person who they expect to do it for free or at a nonprofit discount rate, B) Make a decision to hire and pay full price for a professional who will update and care for their large website site long-term - and maintain their willingness to pay for it. Their site might not be mobile friendly, probably isn't https and has other issues. These things can be very costly for a large website. The nonprofit should be willing to pay if they want the luxury of a large website from an experienced person. C) Settle on a small static site that a generous person might build for them at a nonprofit rate. Or, pay full price for a professional to build it. D) Since about 50% of the people in the United States are regular Facebook users, the nonprofit probably has enough talent in their membership to run their own Facebook presence. This last choice offers them an opportunity to have full and independent control. A good nonprofit should have enthusiastic members who will want to do this. E) Combinations of C and D can be elegantly done.
  11. Yesterday
  12. When I last sold using adwords (2016) I found that the average amount of time between the first visit to the site and the conversion was 13 days.
  13. I had look at a frames site and frames to non-frames seems like a bit of work but not that hard. (depends on the number of pages). I even talked about it here re: other forums where people post and expect immediate answers and then never check back. You still have the same site of course and it is not mobile friendly. It's only a start and a bit better.
  14. We've seen that to be true. On the one hand we have opened additional smb's of both types in different regions. Our local partners have a lot of weight on decisions. On both types we have seen them debate what we have learned over long and hard experience. In some cases we "bowed to their judgement" until they saw for themselves that which we learned while watching consumer behavior. In the other example we have spoken to the owners of smb's like ours in other regions. We know some fairly well. We listen to their comments. Most haven't learned what we have learned and don't apply it. We have had long long conversations. Ultimately we learn about their volumes and conversion rates. Relative to those wherein we have a basis to compare and who have not applied what searchers/visitors tell them--we do better. Coversions???? Listen to your visitors.
  15. I'm in discussions with the owner of a large local website built on Drupal and abandoned, leaving them with no upgrades, maintenance, support, etc. They need to rebuild it and Drupal is now open source, but finding experienced Drupal people willing to help a non-profit has been a dead end. I am pitching a local government site too, where it is ancient and literally breaking apart. It is a hand coded html site with frames, not maintained, etc. I want to go with WordPress but am really not sure if that is the correct course for the long term. These situations have me pondering the future and what platforms are going to be a good bet. Any thoughts?
  16. Extremely. It's amazing how few folks pay attention and optimise for conversion particularly multi-page click tracks. not that I'm about to complain that 90% plus competitors think optimizing for Google is enough. Or that anothe 9% plus think optimizing each page separately is conversion nirvana. The longer the click track that leads to conversion the more opportunities to fine tune and maximise ROI. And offer options that pickup dropouts along the way.
  17. First off that is an extremely difficult niche to enter. The enterprise level competition is fierce and dominates. And Google is increasingly entering that space directly pushing even the big OTAs down the SERPS. Secondly, these days new sites in SEs tend to take quite a while to gain a foothold, often up to a year and a half. Lastly, simply putting up a site and waiting for links and ranking is a decade out of date. One needs to look beyond mere search, especially in competitive niches, and engage with, market to audiences where ever they might be such as various social media platforms. Note: or buy advertising to drive traffic and interest. Not that I ever have but in some situations it is almost required.
  18. Read the link. "for calculations, conversions and time queries" it was a good idea. Yes it takes away traffic for some sites. It is something Google or Bing can calculate themselves with their own computing power and not like stealing scraping using information from third party sites and then displaying it as their own stuff. Now Barry Schwartz says: Conversions of all kinds are available on the Calculator. No need for Google and company
  19. Of our two types of smb sites one type offers a simple service the other more variety. On the simpler one through multiple visits over multiple sites in different markets the same pattern repeats itself, even as the sites are different and operator partners have their own say in how to develop/highlight market. Regardless of how they choose to emphasize different elements there is a dominant pattern among visitors. These sites invariably convert to sales after phone conversations. The dominant path invariably defines the significant questions and issues that precede purchase. Our staffs are trained to be well versed on these issues. We have simply found that many competing sites across the nation don't emphasize this issue or approach. Too bad for them. On the other sites there are two different dominant paths. The different paths represent the different emphases and foci of potential and actual buyers with each representing a potential direction if and when purchasing. In our limited cases the dominant paths visitors take also represent buying decisions. How freaking telling!!!!!!
  20. Hi This site was online for a few months and is registered with most search engines. It has poor ranking and low traffic. I need advise on how to increase traffic and page ranking. any tips would be appreciated thehotelfinder.co.uk/blogs.php thehotelfinder.co.uk thehotelfinder.co.uk/searchdeals.html
  21. Over time some very dominent content to content click tracks were developed. And a good many were largely ignored and dropped. Many are four to six links (and pages) deep/broad, some are half dozen to a dozen. After a while one gets a feel for the various information flows that may appeal to visitors however some don't make all that much linear sense. Sometimes it seems to just be a matter of shiny! and people take a tangent. A browsing deflection.
  22. Last week
  23. I'm pretty ignorant about wheelchair accessibility but several years ago I wheeled someone several blocks from one urban point to another destination. The area is wheelchair accessible with curb cuts from sidewalks to the streets and back to more sidewalks. It doesn't seem pleasant or comfortable. I felt like apologizing for every bump on the route. Sidewalks are uneven with cracks. It might be wheelchair accessible but its not easy. And did you find dominant click tracks?
  24. I know several parks where they waited to see where the paths developed and then incorporated them into design ... Rarely a right angle, often long stretches wandered a bit rather than being straight. Organic walkways. I've always tried to offer as many natural browsing, reading, researching in content tracks as I can to balance normal hierarchal navigation. Over time it's built up into a series of interesting click tracks while increasing page views and time on site. Unfortunately it's a matter of trial and error rather than beaten path...
  25. I've seen this before and it made me chuckle. The one designated as user experience is for specific user types. It's not accessible for folks in wheelchairs for example. It's interesting to see how the dirt one keeps on going farther up. Nobody seems to want to take their time to get to the destination. Kinda like websites. heh
  26. Perhaps. The path is well worn down. That represents current usage. In any case its such a vivid image. Nice lesson/reminder
  27. Thanks for sharing that, Earl. We have seen that so many times and didn't think much about it. But... perhaps the path predates the bricks?
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