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SEO Maintenance

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#1 Absinth69


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Posted 20 August 2004 - 07:25 AM

Hi all,

just a quick query, when companies say thay do SEO maintenance monthly and/or quartely they say they submit all sites to the search engines again...

Is there any need to do this? will you not get penalized?



#2 sem4u


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Posted 20 August 2004 - 07:38 AM

If they submit your site every quarter it is a complete waste of time. It won't get you penalised as anyone could submit your site for you.

If they tweak your pages, add content, collect links etc. then it is probably worthwhile.

#3 raj_freind


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Posted 20 August 2004 - 09:42 AM

When companies say monthly or quartly matintenance, thats mean they will update and established your site ranking in major search engines or keep site promotion in online marketing and also update and maintaint your site accordingly to search engines,

#4 Black_Knight


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Posted 20 August 2004 - 11:27 AM

The value of a maintenance fee varies from zero upwards. Where this covers resubmissions, that part is completely and utterly worthless. Reports may or may not be valuable to you, and the depth and useful metrics of reporting varies a lot. However, a maintence fee that includes keeping clients up to date with the latest changes, even if only by advising them, is more valuable.

#5 projectphp


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Posted 20 August 2004 - 06:33 PM

Maintenance is best for larger firms in which the people responsible for the web presence are in a state of flux, and number many. These are the companies for which an advisor that can keep search in the minds of the company through virtually constant changes is invaluable.

If you are a small shop, with few changes and fewer people with a finger in teh website pot, maintenance may not be for you.

#6 James


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Posted 21 August 2004 - 04:14 AM

It depends on whether it's simply organic SEO maintenance or whether it's providing expert advice on other areas of website strategy. Other things that SMEs may not have time for inhouse include PPC campaign management, affiliate management, and other forms of internet marketing related services.

#7 HHI Golf Guy

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Posted 23 August 2004 - 02:18 AM

From the replies already posted, you can see that SEO maintenance can mean a lot of things. Much of it depends upon the commitment of the SEO to their client as well as how committed the client is to developing and expanding their web marketing.

Good SEO has "stickiness". In other words, if the original optimization is done with a high degree of efficiency the site should continue to receive targeted traffic for an extended period of time. This traffic is derived from SE's, link referrals, PPC, etc.

Over time as algorithms change and new competition enters the market web site traffic can begin to degrade. At the same time - especially with highly competitive key phrases - existing competitors employ their own in-house or outsourced SEO that can further degrade traffic.

Link strategies are also changing over time. For a moment, forget about inbound links developed for the sole purpose of inflating PR. Lest anyone forget, the true purpose of links is to drive targeted traffic to the web site. Some link partners die off or become less popular themselves. New web sites and revised web sites that can offer quality leads and traffic are continuously entering the market. These can provide substantial incremental revenues for the client.

A good maintenance program is a combination of an insurance policy and continuously growing market share for the client. The problem for the client is determining if the SEO is just happy to print a few reports and then sit on their hands and collect the service contract $$$, or if the SEO is continually looking out for the best interests of the client (i.e. growing revenues).

As for personal experience, we do have a monthly service contract with a real estate account. This fee includes web hosting, keeping listings up to date, adding new content, content creation, copy writing, general site maintenance, newsletter services, assistance in integrating print media marketing with the web site, providing site traffic analysis and regional demographic info, SEO analysis, link buidling, keyword analysis, etc. We also allocate a portion of the monthly fees to paid advertising (new paid inclusion and PPC). We also keep abreast of the latest marketing trends in real estate and provide the client with that information. On top of that, we pretty much do whatever the clients asks or needs to be successful.

#8 mugshot


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Posted 25 August 2004 - 02:10 PM

On top of that, we pretty much do whatever the clients asks or needs to be successful.

Does this include doorway pages? *Ducks under fire* :)

#9 HHI Golf Guy

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Posted 26 August 2004 - 02:02 AM

LOL! No, we don't employ any "tricks" like that. We stick to developing on-topic, content rich sites. Of course, this can take a bit longer to drive SE traffic than using some dodgy tactics.

I will admit that there has been temptation to try a few things, but there is always the underlying fear of causing a client site to be penalized. It can be extremely frustrating when I see other sites using all kinds of redirects, hidden text, etc. to achieve their rankings. Using "display:none" in CSS seems to be catching fire lately. SE's are reading Flash files now - there is no reason to believe that they are not working on how to interpret embedded CSS and external CSS files.

#10 mugshot


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Posted 27 August 2004 - 01:48 PM

Just checking :)


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