So, what is the difference between a persona and a profile?
Nothing, since neither has an agreed upon definition, nor will anyone hold you to any definition. Call it what you will...
For years, many Web designers have maintained that Web sites should have the broadest possible appeal. But that guideline is coming under increased criticism as companies focus their efforts on serving their best customers first
Wonder which web designers those where, or why anyone cares?
Another provocative introduction to an article that ends up not actually relating to the article. I think bragadocchio is right, that the quote (and article) is meant to make people think of the currently fashionable business issue of targeting customers.
I also like the Google bomb in the article for security. I wonder if the author or NewsFactor gets paid for that.