It's not clear yet what the site will be called, says Business Week, but one possibility is Shine.
No wonder because that is one of the first positive reenforcement terms that came to my mind when I read that "the site will focus on familiar content categories: fashion and beauty, entertainment, health, astrology, home, food, parenting, relationships, and work and money."
I kid you not.
As Ask.com slouches off the stage and goes to talk to married women only, Yahoo too will target a whole bunch of you. Yea.... :search:
Now, don't get me wrong, I'm not upset about that. I mean, you do form the majority virtually everywhere, own a lot of money, help make a lot of spending decisions and yet are still underrepresented at times and places. So here, feel free, have a slice of the web pie.
But what is it with these categories?! I was trained by the best feminists and disagree with most of them (yea for gender and personality differences!) so I don't expect all of you (or "them", depending on what gender you are) to be like me (God forbid....) but this is getting on my nerves...
One expects these companies to do their due diligence. "Ah yes, 13.3% of women who prefer red lipstick also eat salad only with their left hand so the food ad should be left of this article" -- stuff like that. There has to be some meat to them picking these categories -- even if that meat only is "well, this is where the ad dollars are"
But how many product placements can one read for dead hair revitalizing micro-bubbles that would make even cement bouncy? How many $80+ deep penetrating, moisturizing (female beautify products are always one or both of these, notice?) luminous skin reviews before enough is enough?
So maybe I'm wrong? Maybe "the majority" has spoken and what "they" really want to read about are shoes and more shoes ("go home and enjoy your shoes!"). Maybe the impression that although we're not the same we're both really smart is simply inaccurate?
Maybe you agree with Charlotte Allen then after all?
So I don't understand why more women don't relax, enjoy the innate abilities most of us possess (as well as the ones fewer of us possess) and revel in the things most important to life at which nearly all of us excel: tenderness toward children and men and the weak and the ability to make a house a home. [...] Then we could shriek and swoon and gossip and read chick lit to our hearts' content and not mind the fact that way down deep, we are . . . kind of dim.
* none of the opinions in articles linked in this post can be attributed to me ... just saying, you know