A few weeks ago I decided to post a lot of ads for a couple of my existing campaigns, so I logged into the account and started composing ads. I composed nine different ads for some of the campaigns. Some were my standard language but I decided to try a few totally different approaches.
The results are in and Google rotated all of those ads and now I have a couple of ads that are far more effective than what I thought would be hard to beat.
So, if you are running just a few ads, go in there and try something totally different. You might be surprised at how well it works!
Take a few chances with something really creative. If you try something a little different you will probably get a small change in results.... but if you try something extremely different you have a much greater chance at a huge improvement (or a total bomb).
Edited by EGOL, 26 March 2008 - 08:58 PM.