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Google Opening Up Advertising Hooks To Content Network

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#1 JoeD


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Posted 19 May 2008 - 05:11 PM

Google is opening their "content network to third parties"

Today, we're announcing that Google is accepting third-party advertising tags on the Google content network in North America. This will empower advertisers to work with approved third parties to serve and track display ads, including rich media ads, across the Google content network through AdWords, giving them more options, flexibility and control over their campaigns.

Ad servers, rich media ad agencies and research firms can now go through a certification process that ensures the highest level of advertiser service and user experience. In fact, advertisers and agencies now have the ability to serve ads and measure performance through these certified third parties:

Advertiser ad servers: DoubleClick (DFA), Mediaplex
Rich media agencies: DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, PointRoll, Unicast
Research firms: Dynamic Logic, IAG Research, InsightExpress, Factor TG
We will be certifying more third-party partners in the future.

For publishers on the network, this program offers a way to expand their advertiser base and enable advertisers to better understand the value of their inventory, with the goal of increasing their overall revenue. And they'll be able to show more compelling display ads to their visitors, enhancing their web experience.

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