The only thread I could find about paid links is one where "Matt Cutts Ruins a session" or so they say...
I'm pretty active on the SEOmoz website (I'm more active here ;-) ) and heard Rand say he's okay with wise link buying (my paraphrase). Then I watched an interview with Bruce Clay say that link buying is okay.
If you want me to get more specific (to my memory) about those ''quotes'' then just ask and I'll dig them up.
Either way, Rand said something like that on this forum.
Now, I know Rand isn't the only voice when it comes to SEO. But after hearing Bruce Clay and a few others (not as known) say they think link buying isn't that bad, I'm starting to wonder....what the heck? I'm confused.
But this is what I've read, watched, and listened about Paid links is that:
-Google (and other SE's; but mainly them..) is trying to discourage link farming. (Where you try to literally get 10,000 links for a nominal fee)
-That the SE's have no right (they aren't God...for lack of a better term) to penalize a website for buying solid links. (For example; You have a news website and you get links from CNN..)
-When buying links, one should ask a lot of questions about the process the company uses to 'buy' these links. (Is it content specific to your website? Are they visible links to the user? etc)
-Ask about follow or nofollow links; different prices?
-That websites that do quality link buying don't get penalize in a lot of cases. (I'd say mainly because they did some research before they spent a dime...or they have a Google's board member's cell phone..)
What are your thoughts? Any suggestions (good companies/techniques)? Or is this one of those topics, we aren't allowed to post on the web? (In fear of Google watching....) :ph34r:
edit: Found a worthwhile thread. It's a semi-discussion about link buying. It starts off from the other perspective, link selling (someone asks you to link to them, and they pay you.)
Edited by Flying Monkeys, 22 July 2008 - 10:14 AM.