I am a newbie as you can see and would be extremely grateful for any help and guidance you can offer relating to my website.
A brief overview …..
We have had a website presence since 1997 and the latest version was uploaded around Aug / Sept 2011.
We sell a wide range of printing equipment and with the new site we wanted to make it easier for people to find exactly what they need as quickly as possible, so we have two ways of getting to where you need to go -
First way is the little accordion on the left of the home page
This is aimed at people who know what they want to do I.e. Print on t-shirts, but have no idea what they need or how to go about it
Second way is for those who know exactly what they want and need the shortest route in, I.e. They need screen printing equipment to print t-shirts and they want to see what options / models we offer. This is the navigation across the top and a fly-out menu directs the person to any related item within each category of machinery.
When we uploaded the new site (I wish I knew the exact date as it would help me), we forgot to include the google analytics code, so we have a huge analytics gap stretching to around four months. Not clever I know – we should have been checking our analytics more often and we would have realised sooner, but that is water under the bridge.
The google analytics code has now been back on our site for around 4 months and we have not seen our analytics figures return to anything like what it used to be.
We literally had X number of visitors on the 17th of August 2011 and zero the day after. The odd thing is that although that would indicate the upload date, there are odd days in the following few months where rather than zero there are 1 , 2 or 3 visitors, which puzzles me greatly.
Anyway, I guess it must have been the 25th of November or thereabouts when we realised and put the code back, because we have analytics again, but our figures have dropped dramatically, roughly 75% less visitors per day than before. Our bounce rate went from 50% to 81% and the pages per visit has dropped from 3 to 1. We still have a similar figure for % of new visitors, which is around 77%.
You can see a version of our previous website using the Alexa Wayback Machine if you follow this link -
It looks a bit odd, but the essence is there. We had drop-down menus across the top and the rest is pretty self-explanatory.
My question is where have we gone wrong?
What is it about our new website that is now causing people to click the back button iso exploring?
Would a text-based supplemental navigation on the left be a good idea and ditch the column with the accordion (home) and on pages other than the home page, supplemental info?
It has actually made hard work for us having that column – it means we have to keep coming up with something new to say on every page that has not already been said in the main body. SEO is still a work in progress, so not all pages are done from that perspective, but we are going through that particular job aiming to get the most important pages done first. This job was by no means done on our old site either.
We have always aimed to provide good content, not pap and the new site was supposed to be easier, fresher and more professional.
Any help and advice would very much appreciated.
Thanking you in advance.
Edited by Dalesway, 15 March 2012 - 11:11 AM.