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Learn From Google's Knowledge Graph

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#1 iamlost


    The Wind Master

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Posted 10 March 2013 - 11:26 AM

Just a note on how Google is expanding it's Knowledge Graph with some thoughts on how one can leverage that information plus pick up on which niches are/may be about to be assimilated.

Search query: [man o war] on google.ca. Not signed in, all other filters unaffected.


Note the reverse order between the suggested queries and the displayed results.
In the results:
* no ads (by my query choice).
* Note the use of Wikipedia for each significant meaning taking up the first 3-results: free use (if probably at least partially scraped) content.
* Note the inclusion of images from Google Images.
* one actual 'original' site.
* Note the inclusion of video from YouTube.
On my screen viewport showing at least some of 6-results, 3 are from Wikipedia and 2 are Google properties.
Note: below the fold are another 5-results.

NOW: off to the right is the Knowledge Graph showing very pretty results for the horse, the stingy-thingy, and the band. Wouldn't it be nice if the organic results looked as good?

Open each in a new tab and look what happens to the Knowledge Graph.
Again note the use of Wikipedia for descriptions.
But look at the expansion that happens with the band:
---song list
---upcoming events
Following a link in any of the above forces a Google search query and shows the results page. None link directly to anything, all are at least two clicks away from Google - just as they've done with Image search. Besides the attempts to hold visitors on Google properties what can one learn?

Perhaps the biggest take away is that if one is in the music niche it may be time to sell or diversify, quickly. That Google will soon be offering a discography is readily apparent. By watching where and how Google expands Knowledge Graph one can see where they intend to 'take over' next.

In the less catastrophic help is the identification of Google named entities (primarily nouns). By running niche specific searches one can build up quite a usable lexicon. And then check to see which you've been using appropriately and, well, which not. One can also suss out how Google connects various named entities to others. And then integrate/leverage appropriately.

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