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#1 tommr

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Posted 12 January 2016 - 01:11 AM

Is the description meta tag still relevant?
I have read conflicting opinions.

Could it hurt?


Edited by tommr, 12 January 2016 - 01:13 AM.


#2 EGOL

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Posted 12 January 2016 - 01:20 AM

The description tag is very important in my opinion.

 

It gives you the opportunity to determine the words that will appear in the SERPs below your title tag.   You can provide supplemental information there that might elicit clicks, influence a sale, or do the opposite if you do a bad job.

 

Google might use your description tag in the SERPs, or Google might change it.  But, it is a good bet that Google will use it at least part of the time.



#3 iamlost

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Posted 12 January 2016 - 08:06 AM

Yes, the description is important, even critical to organic search traffic.

The title needs to grab the eye away from the other results and the description needs to 'sell' the searcher on why you over the other results; together they are your search query advertising. Done right they make you outperform your query ranking.



#4 Ken Fisher

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Posted 12 January 2016 - 08:29 AM

I wonder why the description tag doesn't work very well in Bing or Yahoo? At least that's my experience.

 

On occasion depending on the page for some reason Gorg doesn't pick it up either? Oh, EGOL said something along those lines.

 

When my site was informational only, I thought all three did a better job of grabbing the snippet over an actual meta desc tag.



#5 WPMuse

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Posted 12 January 2016 - 10:22 AM

A little personality and humor can increase click thrus when compared with "corporatey" or incomplete descriptions above or below your listing when descriptions are shown.   I use the description tag as an opportunity to "talk" to the searcher based on what the content offers and can do for them.



#6 bobbb

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Posted 12 January 2016 - 11:36 AM

I wonder why the description tag doesn't work very well in Bing or Yahoo?

Because they are the same Y uses B results unless that has changed recently.

 

I see G changing it when the search query is not in that snippet but found somewhere else so they use the somewhere else.

 

I use the snippet to decide which of the 7 SERPs I will click on first instead of the default 1-2-3.

 

Done right they make you outperform your query ranking

True but first you must make the top 7 of the millions and millions



#7 Ken Fisher

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Posted 12 January 2016 - 12:00 PM

I wonder why the description tag doesn't work very well in Bing or Yahoo?

 

 

That didn't answer the question. I'm assuming B & Y are just as unsure what to use as Gorg?



#8 tommr

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Posted 12 January 2016 - 12:37 PM

I have used the description all along but I am building a new site and I never like to assume I know anything.

 

I dropped the keyword meta tag though.



#9 bobbb

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Posted 12 January 2016 - 12:55 PM

 

That didn't answer the question. I'm assuming B & Y are just as unsure what to use as Gorg?

Then I don't understand the original question:

I wonder why the description tag doesn't work very well in Bing or Yahoo?

What does "doesn't work very well" mean. They will use it or invent it from your content just like G.



#10 Ken Fisher

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Posted 13 January 2016 - 08:02 AM

What does "doesn't work very well" mean.

 

 

Seems like they take the h1 tag and the first group of words in the first paragraph of content for head terms queries.

 

For long tail, they squeeze in the query and the end of the snippet while still using what's mentioned above.

 

Ignoring the meta description tag.

 

Long tail example:

 

https://search.yahoo...a&hsimp=yhs-001

 

Yet my meta desc tag I believe is a more descriptive summary of the page that I believe most would be interested in rather what they use. Yea right. Try telling that to a freaking search engine. It's BS :rolleyes:

 

<meta name="description" content="Thorough examination of how wood floors are glued to concrete. All costs detailed on a 1,250 square foot installation">

 

Same content page, different query. Kind of log tall too but...

 

https://search.yahoo...a&hsimp=yhs-001

 

Same content page: Closer to a head term...I think

 

https://search.yahoo...a&hsimp=yhs-001

 

I give up, the game's too different today.



#11 glyn

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Posted 13 January 2016 - 08:36 AM

Back in the good old days of SEO, the first line of text was more important for Looksmart/MSN than the meta-description. Glad to see that more or less, it hasn't changed in 18 years.



#12 bobbb

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Posted 13 January 2016 - 11:17 AM

See what you mean. None used your meta description. I gave those terms to google also. I was going to say maybe that is why B&Y are not number 1



#13 expmrb

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Posted 13 September 2017 - 10:33 AM

I don't take meta descriptions so much importantly. I let Google decide which one is best for me. Let them to pick it up for me.





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