This is the battle between marketing and user experience design that I keep writing and talking about...for years and years.
Marketers believe that the ads must stay. No. Matter. What.
Popups are another one. My clients that use them swear by them. They say these invitations to some type of call to action increase conversions but only really in certain instances, like free downloads.
Kim: I was searching where to add a comment. From my perspective is appropriate if only because I read a lot of recipes and I concur with Tommr above. All the recipe posts are similar: Content on top, ads, pop ups etc. Recipes at the bottom. ALWAYS. must admit I'm used to it, but reading Tommr's comments ....well I agree with him...although in some cases I want some background before the recipe...just not the ads.
now to my comment in a different vein. Gotta admit I'm not much on usability. Much more on delivering results...ie leads, conversions and sales. So be it.
Yesterday I was working with a partner business for one of our businesses. Our mutual effort was to get our clients who might be interested to go to a page on the other businesses' website and click and action button.
The person from the other firm was walking me through their page. I had glanced at it earlier. I couldn't find the critical action button. It was remarkably buried. Deep buried. Way down a very long page with hard to read content. I was squinting through links on the content. Bad background hard to read. And way way way below all that was the action button. WAY BELOW.
I referenced that page for our customers and how to find that button...but better yet took them to the relevant page for their purpose and those of the partner business.
It was horrendous. I really experienced it first hand. Meanwhile I tried estimating the size of revenues of the parent company with that action page. I thought about that relative to Iamlost's post about the need to go to https and subsequent remarks about very large retail sites with functional problems.
In any case this "partner" business isn't that large, but I rough estimated it generates possibly $400 -1 billion in revenues. Its very large. The site usability was atrocious. The functionality was very poor.
Boy what an eye opener.