I am constantly amazed (since like forever) at how little Bing traffic many/most webdevs report; and further how disparaging they tend to be.
The average across all my English language sites (targeting Australia/New Zealand, Canada/US, UK) is (and has been relatively stable at for many years) ~40% organic search traffic, of which ~55% is Google the rest being mostly Bing and Yahoo. And they convert such that their traffic value surpasses G's.
Different websites different results: In the last year for our one largest local site (a mere speck of web traffic). Of B, Y, and G traffic G=90%. 4 years ago same website same time period and same length of time (1 year) g=86% and B & Y =14% total.
Of note, on an anecdotal basis I find those kinds of results more or less from many who reference local traffic. (think all the doctor, dentist, tire experts sites in all the cities in North America, Europe, Australia who might comment on this type of thing. But that is a possibly about 20-40 websites each representing something like 20-150,000 visits/year.).
Not lots of traffic, in the aggregate, but the reporting shows that heavy skewing toward google on the search side.
Not all search is created equal...
A little aside:
In overall UK search it is Google at ~90.5% of search, Bing ~5.5%, Yahoo ~2.5%
in transactional UK search it is Yahoo with ~34%, Bing ~33%, Google ~31%
Note: Experian non-publicly published data (late 2015).
Further, a major German based SEO/marketer has told me that for the sites he works with Bing crushes the competition in the $500+ per item market, the Middle East, and the B2B market (with some crossovers I'm guessing).
Of course every business model, site, locale, etc. is different. But Bing IS out there and can/does convert quite well. Yes, Google has over 60% of US search but Bing at ~20% and Yahoo at ~10% are still about a third of searches. A third! Yet many/most webdevs say they never see significant numbers from either.
Two fun thoughts:
* where oh where are those 1/3 of all searches ending up (no, unfortunately they aren't all coming to visit me).
* think of all those auto-SEO tools scraping Google... how great a percentage of all those Google searches are really SEO tools?
I wish I knew what makes my sites more SE diverse/equitable... I just do what I do (with 'secret sauce' as originally espoused by Ammon (Black_Knight) here at Cre8 way back when but - naturally - modified as the times they are a changing ever since) and it seems to work. Knock my wooden head it continues...
May Fortune smile on your endeavors.
I can't comment on sales conversions. On our sites, because they are services with varying costs and payments, most of the time we don't convert on the web with an automatic payment. To the extent that we are doing it, its a very minimal number of transactions. I won't bother to voice an opinion or knowledge on the topic. I have no experience.
The examples you throw out are worth thought. I'm in the student/listener/learner category. Hey folks who can add more evidence?
We do know that our IOS/I phone buyers are better than Android buyers. We know it from a wide variety of efforts, some of which I won't go into. The IOS owners are dramatically better buyers in the grand scale.
At various times in the past two years I know the Bing teams made efforts to attack google traffic and market share. It hasn't worked. I don't see any such public efforts now. (of course who knows what their lobbying muck a mucks are doing in regional/state/federal and European govts to try and effect change.
Anyway I'll chat with the Bing ad advisors. All the bing folks on the ad side have been extremely nice, helpful and responsive any time I've spoken with them with regard to their campaigns.
In any case at least for now, I'm focusing on searching in bing for the time being...so long as I continue to pay attention.
PS: every time in one acct (GMAIL) I have some interaction w/Bing I get a slew of emails from adwords. What do you think? Are they reading my emails???? I got a feeling they are at least scanning the titles.
Edited by earlpearl, 06 October 2016 - 11:53 AM.