AI (Artificial intelligence) is a subfield of computer science that was created in the 1960s,
Maybe as a term. Isaac Asimov was exploring the ideas in the 1940's and no class in AI is complete without taking a look at the Three Laws of Robotics.
Back to the original topic though....
Nearly 40% of people search only on a smartphone in an average day as they look to meet immediate needs.
This number is skewed, and it's fairly easy to spot where.
Everyone has their own phone, but there are typically only one or two non mobile devices per family (though I suppose that number is changing somewhat with laptops being cheaper). Most families don't change over to new users every time someone sits down at a computer. If the husband is logged into Google and searches for the football scores and then the wife sits down to look up what's playing at the cinema this weekend - then, as far as Google is concerned, only 50% of this household did a search on their desktop today. The wife didn't bother to log in as herself before performing the search - why would she? Add a kid into the mix and you have that 40% number.
Sure - smart phone searching is up because, well, because more people have smart phones. I'm not sure I can remember a happy hour in recent months where someone didn't jump onto their phone to look up something - Who was that guy in that movie? What's the name of that song? And so on.
Still, the data is skewed by at least some measure because phones are assigned to individuals but home computers are typically representational of families. People sitting at their desktop are likely only to log into their own Google account if they want some information, email, or files stored under that account. For immediate needs, though, you simply search and go.
Am I understanding this correctly? Because if so, this is misleading but I'm seeing SEO's and internet marketers sharing this article
Not surprising. If someone has compiled data in such a way as to further your agenda, you use it.
The trick is that you can take data and make it say just about anything you want. If you look at Global Warming data, they go back about 150 or so years and show a warming trend of a degree or two every hundred years. If I go back much further, I can generate data which says we are actually cooling - by as much as about 3,500 degrees if I go back far enough.
We need to be careful here. Just because data exists, it doesn't mean that the conclusion being drawn is useful nor accurate. For example, with this data, we could easily say that iPhones are pretty dangerous.
The data in this example is wholly accurate. As iPhone sales go up, so do deaths by falling down the stairs. Is it true that this correlation is meaningful? Nope. But for my purposes (that of convincing you that you need to be wary of the conclusions people draw from data) it suits nicely. Why wouldn't I share it?
In marketing, it's hard to sell people something they already have. It's far easier to sell them something they don't. Everyone has a web site - but do they have a mobile friendly web site? Probably not. So now, I find this article which has God - erm, I mean Google - saying that you need a mobile web site, you can bet I'm going to share it. It suits my agenda. I don't care if it's accurate, I just care about whether it might help to compel you to purchase what I'm selling.
Humans have a need to believe in something. Early man, with limited understanding of the way things work, chose to believe in God in one form or another. Now, with a slightly better understanding of how things work, we are tending to put our faith in science and data. Both are equally misguided, in my opinion. It's not the science or the data that is flawed - we know the number of iPhone sales and we know the number of people who fall down stairs and die. The flaw lies in how the data gets interpreted. (I suppose this isn't much different from religion - it's not the word of [your chosen] God that is particularly flawed - it's how the word is interpreted.)
P.S. If anyone needs scientific data and statistics to further their agenda, please feel free to contact me. With the proper budget and enough time, I can turn just about anything into an absolute truth. And I've got data to back up that claim.