Has anyone been getting push back from clients who don't want their pop up content removed?
One client just out refuses to do anything "just because Google says so" and while I agree, it's my job to make sure my clients are informed of any ramifications of their decisions from both a search engine perspective as well as user experience and conversions one. However, some of the information Google provides is vague and confusing.
From a UX perspective, removing ANY content that prevents users from seeing anything on a page is the user friendly choice, regardless of the device. I do get push back on that, even when I recommend they add an "X" for the user to exit the popup or tab to move it out their way.
According to Google, the new rule applies to mobile searches only. Does this mean interstitials can remain on the pages but not be served when the user is using a mobile device?
What if they are not arriving to the site from Google search from their cell phone, for example, and typing in the URL directly?
Mobile traffic only
Google is only applying this change to mobile searches only. So you can still use interstitials on desktop without issue unless you have a desktop-only site. In those cases, because the desktop version is the mobile version, expect those pages to not rank as highly.
How do you code for this?
Only clicks from Google count
Sites can still use popups and mobile interstitials for the second page view from a Google referral. Google only looks at the page as a searcher sees it when they arrive from Google for their first pageview. Likewise, if a searcher arrives from another non-Google traffic source, then site owners are free to show interstitials and popups to that traffic on the first pageview.
Google’s Mobile Interstitial Demotion Updates When Page Recrawled
Google launched their mobile interstitial and popup demotion earlier this month which would see sites with interstitials and obtrusive popups receive a demotion in the mobile search results. If you need to remove them, the demotion in the search results will not be removed until after Googlebot has crawled each individual page again.