Have you notice the trend towards little or no introductory content on a homepage?
I've been watching this practice, now a trend, for a few years and dislike it from a usability perspective, as well as conversions and then organic SEO.
The lead is a mammoth image or slider in the area of prime real estate, which has never been logical since it fails WCAG2.0 guidelines, has no organic SEO value and more than likely has no call to action in or near it. An image doesn't answer the question, "Do you have what I most desire" in 5 seconds and is invisible for screen readers and text to voice apps. And with mobile, it is either shrunk to tiny and hard to see or the slider is removed or there is an image chosen as the placeholder.
Gone are the days when we put text on landing pages, like the homepage, that has the most important information at the top of the page. The hierarchy of the layout is removed, so that the most important tasks, info, CTA's are anywhere, including the footer.
For organic SEO, how does missing text even work?
Edited by cre8pc, 22 February 2017 - 12:23 PM.