Instant Articles has been controversial since Facebook launched the fast-loading mobile articles feature in 2015 to keep users on the social platform longer. In Instant, publishers’ articles, signified with a lightning bolt, would load super fast. But many publishers say it doesn’t monetize as well as old-fashioned links that take readers back to the publisher’s own site. It’s also hard to see if there’s an engagement benefit to the program.
Facebook faces increased publisher resistance to Instant Articles
Have any of you tried Instant Articles?