There's an interesting Twitter hoopla that began when Google's Gary Illyes named his choices of the top SEO's. As you can imagine, it ruffled a few folks.
Some people, myself included, are still referred to as SEO's, despite no longer doing strictly SEO work or in Barry's case, writing about it and owning a company that offers it as a service. I never understood why I carried the label of SEO around, despite having officially left the industry in 2000 to pursue related skill sets, which is how I got engaged to Usability.
The relationship between organic SEO, UX and accessibility and later IA, made total sense to me, and it's how I do all my work, but there is no title or label for a mutt like that.
The Nature of the Work Changed
In a recent series of discussion with my husband, a Software Performance Engineer who works with developers, he is quick to note that the work today is vastly different than how many of us were taught. Today dev's rely on libraries of code that do a series of things that older programmers created from scratch. There's short cuts for everything they do and automation, making today's dev's unable to birth something and watch it grow. It's like planting a garden with starter plants that are already operating and functioning as a plant without first planting the seeds, nurturing the soil, and getting your hands dirty.
SEO is nothing like it was when folks argued about the math behind algorithms and there were literally thousands of directories and 20 search engine contenders battling for dominance and use.
I think most SEO's born today are simply Google marketer's. That's not search engine optimization because there is only one search engine fussed over by the majority. SEO conferences are focused on Google.
High end, enterprise level work with a global reach takes more technical skills and knowledge of other search systems. Maybe those folks are still planting seeds.
Edited by cre8pc, 09 May 2017 - 08:50 AM.