Of recent I've been looking at google maps view data. Is there any way in the world to verify this data? Is it remotely accurate?
If you have a claimed local business in Google My Business
you will get data from them that includes so called traffic and views data. Its called insights. Now frankly this data delivered to smbs that claimed their business with google local has always been manipulated, untrustworthy, etc.
Current type of data breaks down views of your business via search and maps views. I've been comparing the search data to Impressions from our geographical adwords campaign. Basically the data has been close. But where in the lord's name does this maps data come from? Is it remotely relevant? Is it faked?
The most recent views data for one of our local smb's for a recent month looks like this:
According to this report there were 2700 Maps views of our SMB.
Okay!!!! Who the heck is doing the looking? Are these real people? Are they actually searching for our smb in Google Maps? Is our smb relevant to people looking at maps in our neighborhood? If they are looking in maps for hotels, restaurants, schools, government offices in our neighborhood, and it so happens that a map of that neighborhood shows our "point of interest" is that included in the data?? What the heck is it? (or maybe its google's contribution to FAKE NEWS)
What the heck is it?
A second reason I bring this up is we creeated a google my maps insert for a blog post for this smb. It highlights Points of Interest or destination points near the smb.
I'm updating the website, reread the post, looked at traffic to the page and then looked at the actual google my maps "creation". Weirdly there were about 5 times as many visits to the Google My Maps page as there were views to the blog page on which it was posted.
The my maps page sits in our google my maps creation. Who the heck are visiting this page? Is it real? Is it relevant traffic? Is it Cheech and Chong when stoned? Or is it Bots, Iamlost? Or is it Trumptalk...ie pure BS.
Inquiring minds want to know?