It's no surprise that Pubcon rates as the number marketing conference. There are some interesting findings in this report however, especially when broken down by gender.
The most important factors for women are cost, speakers, and location.
For men, it's cost, networking and speakers.
My first thought is that location is my number one reason for NOT going to conferences anymore. I hate Las Vegas. It's across the country for me. So PubCon is out. So is MozCon, which is on the west coast. They were the only conferences in the top 5 rated that I recognized, but I'm also not technically a marketer.
The top topics are not in my ball park either. Even so, social media marketing is the number 1 topic. SEO is the last.
I personally always supported Brett and PubCon because he allowed related skills as topics for speakers, so that opened for me to give talks on conversions from the UX side. Me, Matt Bailey and Shari Thurow used to speak on SEO/IA/Conversions and were eventually shut out because UX was unwelcome.
The article mentions cost for self employed folks like me. It is just not economically feasible for many of us. Unless there is an event near Phila, I don't bother to even investigate it. Speakers are not paid and some conferences ask them to pay for their own time slots.
The men also rated networking in the top 3. I liked seeing old friends but networking is not a personal strength. Besides, nobody wants to talk to the usability person, ha ha.
Can't wait for marketers to figure out that mobile design and accessibility compliance are what they need to save their jobs.
New Report: How Marketers Feel About Conferences
Edited by cre8pc, 07 June 2017 - 10:04 AM.