Here is an interesting pair of complaints in the google my business forum from 2 restaurants. (I think at least one is in Europe). If you search on a restaurant by name or any means whereby you get the Knowledge Box.... Google currently shows delivery options. The delivery options are from 3rd party delivery services that charge the restaurant. The two restaurants are complaining. It appears the Knowledge Box info is moving customers from the restaurant's own delivery service to a 3rd party service that charges the restaurant.
Below is an example.
I happen to know this restaurant. It does an enormous number of deliveries direct to customers. Call the restaurant directly. They actually get a large large volume of calls and have for years. The calls have been direct.....FOR YEARS....long before there was a google knowledge box.
Now Google is showing this restaurant and providing links to a large variety of delivery services....NOT ONE OF WHICH IS THE RESTAURANT ITSELF....and they all charge the restaurant for deliveries. Could be 10, 15% or so.
Essentially this knowledge box information is changing the flows of money. Google controls it. It can name, elect and choose who will make money and who won't, who will prosper and who will whither and die. Needless to say google can monetize this directly if and when they choose.
I say GO EU. Pick up google. Turn em upside down. Shake em like crazy till all that money falls out their pockets!!!!!!
(then send some to me, your buddy, EarlPearl)