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Diagnostic Twitching

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#1 iamlost


    The Wind Master

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Posted 08 October 2017 - 11:58 AM


Why is it the moment I start asking questions about cookies and rev attribution for Digital Marketing Programmes suppliers start to twitch.


So do affiliate networks/merchants when I ask for an explanation/justification of their revenue attribution model!

Similar symptoms to similar questions... possibly the same underlaying disease?






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Posted 08 October 2017 - 02:24 PM

Ask an ad network why their impression count is about 1/3 less than what Google's DFP claims to have sent... and why their passback counts are always higher than what the Adsense passback channel records. These things are the absorption through the smoke and the mirrors... or maybe the sloppy accounting in one system or another, though I tend to place a bit more trust in Google's numbers.

Sometimes I wonder if I am the only person using these systems that has a low aversion to math.

Edited by EGOL, 08 October 2017 - 02:25 PM.

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