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Featured Snippets Do Get Clicked

google featured snippets seo

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#1 cre8pc


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Posted 09 October 2017 - 07:57 AM

Ann Smarty has an article out on how to optimize featured snippets.  When the appearance of snippets first appeared we feared the loss of traffic.  Is that fear valid?


Many people see the answer to their question right within the Google SERP and never bother to check lower results or even click through to any listings at all (including the featured one).




How Optimizing for Featured Snippets Makes Your Content Better

#2 Grumpus


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Posted 11 October 2017 - 05:02 AM

It's not surprising for many questions. There's always the "Short" and the "Long" answer to most questions. If the short answer rings true in the snippet, then the page would logically expound on that and give the long answer as well.



#3 seosmarty


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Posted 11 October 2017 - 01:09 PM

Thanks for sharing it here, Kim!

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