For example, I love:
- e-commerce conversion rate - to help me understand the impact on on-site mechanisms, for example I put a popup on the website and then see whether there was an increase in conversion on the website.
- arrival/landing page visits with search segment - to help me understand whether google search is sending me more traffic or less traffic based on a link-building campaign.
- assisted conversions - I like to do content grouping (for example a blog) to see the impact of the strategy on a) revenue b) time on page. I can then set a long lookback window.
new visitors / returning visitors
I would like to show that certain activities bring increases in certain type of people. For example if you push certain type of "discovery search" - for example location or destination based generic searches it would be good tp see whether or not it increased the share of BRAND NEW visitors to the website. I'd love to understand how to get a segment of new visitors. As stiil Google manages to fool me with their use of terms for this.
Please feel free to chip in!
Edited by glyn, 31 October 2017 - 04:09 PM.