Cre8tive Way Newsletter February 2017

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Featured Discussion
This Year’s Predictions Are Tofu
“One point that I got quite widely from enterprise SEO chat (not the usual conference suspects) was that most (in the dozens) wanted to get out of AMP but their managers said to wait until their competitors had switched/joined. In the meantime, to spread rainbows and unicorns to encourage that. Oops. So, there might be an exodus of major players by this time next year.” — iamlost

“The SEO industry seems to always jump onto new things by looking at it from the wrong perspective. What can you possibly “jump onto” in regards to “machine learning”? It’s silly. What people need to jump onto is an understanding of what the machine is trying to learn to do – and then figure out how to help teach the machines where it benefits you.” — Grumpus

Welcome to the February Cre8tive Way newsletter.
– Kim Krause Berg, Founder and Administrator

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Cre8tive Finds

Search Marketing, Marketing & Promotion (SEM)
Will Us Travel Restrictions Effect Seo Conferences?
“I learned yesterday that next year I will need a passport to fly from my state to another state within the USA.” Read More →

Monetizing Your Website
Formula for Determining Best Rate for Cpm Or Cpc
Beware of the ad weasel. The web is haunted by an animal that scours websites who offer to sell ad space. These people are professional negotiators, expert mathematicians, and purebred weasels. They know how to get ad space from people in a way that it takes them a several months before they realize that they are being screwed. If you are offering your ad space to other people, the best thing to do is get a specified payment up front and not a revenue share calculated after the fact. I have wasted so much money and employee time on ad weasels, I now shoot them on sight.” Read More →

Search Marketing, Marketing & Promotion (SEM)
How Visitors React to Search Results and Websites
“I’m surprised. It appears in this case consumers are looking for service providers, they find the category and the smb/website….and they primarily just contact one. My data package is small so far, but less than 20% of the consumers who could logically reach out to more than one provider are doing so. In other words, over 80% of the searchers/consumers are only CONTACTING one provider. They could be investigating more than one provider and only contacting one…but to date we are reacting to only seeing them contact one provider.” Read More →

Internet Marketing Ninjas Blog
5 Easy-to-Digest Resources to Finally Understand Site Speed Better
Making your site faster has been a hot topic for many years now. It started with Google announcing site speed a ranking factor and it’s got hotter with the mobile search traffic getting more and more discussed. Sadly, it’s also one of the most complicated topics to discuss. You are unlikely to handle speeding up your site yourself: You’ll need good developers to rely on. However you also want to… Read More →

Resources
Ebooks and Tools

pump-it-up-learn-how-to-increase-website-conversions-with-free-ebookHow to Pump Up Your Web Site for Increased Conversions
– Kim Krause Berg
Learn More and Download

beginners-guide-to-seoNew: Basic 101
Beginner’s Guide to SEO

(Search Engine Optimization)
Learn More and Download

natural-website-conversionsThe Secret to Natural Website Conversions
– Kim Krause Berg
Learn More and Download

Tools
Cre8asiteforums now has over 70 awesome tools to help you increase your position in the SERPs and make the most out of your online business. These tools cover every aspect of web design including utilities for social media, usability, PPC, and much more. And to make things even sweeter, we’ll be updating the tools in the near future as we continue to add goodies to your tool-belt.

[About Cre8asiteforums]

Cre8asiteforums is known for being a friendly web development community who uphold a high standard of practices, respect, knowledge sharing and thought provoking discussions. Established in August 1998, we support a wide variety of Internet related disciplines including education, networking, sharing, communication and support. We also welcome differing solutions to problems and cross-pollination of ideas.
Our motto has always been, “There is no such thing as a dumb question.”

To learn more:
About Cre8asiteforums
About Kim Krause Berg, Founder
About Jim Boykin, Owner

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