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Closing May 25. Investment Opportunity.


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iamlost last won the day on May 16

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About iamlost

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  1. You wouldn't be you if you didn't dream big. Although I'm not sure about 'dancing' timber, a bit too Entish for me. I prefer my trees firmly rooted. Sympathy to Eric and the boys but I guess they knew what they were getting into...? ...sweat and strain. body all achin' and wracked with pain tote that timber lift that board...
  2. Let's get real and put down the Google kool-aid. The real reason to go with mobile first progressively enhanced responsive design, personalised contextual delivery, etc. et al is (1) to interest and retain visitors, who are increasingly multi-device users, (2) increase conversion rate with said visitors, and (3) increase/sustain business viability and bottom line. If you are doing it merely because Google said so you are so far out of competition and self constrained within that organically diminishing, answer engine morphing ecosystem that I love you one and all. You have left the realm of the web, you are no longer a website doing business on the web; rather you have become but a Google product owing your soul to the company store. And if you see no business reason for changing then don't. You may or may not rank as well for Google search queries going forward but that is but one input to the decision equation.
  3. <initial response 🤐> SFW summary: 😂
  4. Anna Patterson, one of the co-founders, was on my personal list of inspirational willing to be helpful (yes that is a Venn diagram overlap subset) IT people, although these days strictly inspirational. Currently Google VP of Engineering, research and machine intelligence, and Managing Partner of Gradient Ventures, G's early stage AI venture capital fund. She provided input that helped both my site search and real time analytics. Note: there are a great number of inspirational immensely capable women in various nooks of IT although it is only those in managerial positions that get mainstream media attention. And a surprising number are (appropriately) approachable, often thrilled to be. And, yes, I remember Cuil, and yes, it was cool. Even if it never (hah!) came out of stealth it did provide a number of people, myself included, inspiration and pointers to possibilities. Historical Note: the frequently media quoted term 'Google Killer' applied to Cuil was actually pushed by G itself - probably to raise expectations and increase the likelihood and depth of fall when not met. Marketing has it's dark side...
  5. I don't have time to give the full answer this thread deserves at the moment so I'll just tackle the one that seems to bother webdevs the most: visitors' IP. Most (western) webdevs haven't really considered the current status and future of IP, that it is transitioning from IPv4 to IPv6. With IPv4 it is generally sites that are identified by a non-changing IP, many individuals are behind some ISP mask that changes variably, at any given moment a visitors' IP may or may not be that of a day, week, month previous. However, as IPv6 rolls out it will not simply be 'you' that a site can identify as visiting but which IoT device of 'yours' that is connecting. Note: this IoT device connection and the data slurped by their manufacturers is a little discussed but critical aspect of GDPR; don't get hung up on desktop/mobile and web sites/platforms as 'the' privacy threat. It's far more reaching than that. Actually, the GDPR is quite sensible about how visitors IP should be handled. * if the IP is only used for proper operation of the site, i.e. as the delivery point for the site's pages then all that is really required is that your privacy statement say that that is all that it is used for and that it is deleted at some sensible point (you do need to be specific, i.e. on disconnection, on disconnection + 30 minutes). You use but don't store or share. Easy peasy. No opt-out required. * if the IP is going to be stored for any reason but not shared then the webdev does need to make a decision on compliance. ---if the IP is anonymized or pseudonymised, i.e. the last octet of an IPv4 address is blanked or the whole address is hashed, then simply stating in the privacy statement that while the visitor's IP is stored it has been rendered non-identifying. Fairly easy peasy. No opt-out required. Note: may be somewhat more required, depends on methodology. ---if the IP has been appropriately anonymized or pseudonymised and will not only be stored and used by the site but also shared it is best practice and sensible to note that in the privacy statement as well even though the shared data has been made non-identifying. ---where and how stored should also be described in the privacy statement; basically be open, be clear. * if the IP is going to be stored whole, in an identifiable form or in a recoverable identifiable form, i.e. in an encrypted DB, things get more stringent. An explicit opt-in is required. And the opt-in must make clear why and how it is being so stored. And, if IPv4 may be subject to being provided (or deleted) to visitor (along with any and all other data on that person) on request; if IPv6 almost certainly subject to forgoing. ---if to be shared in an identifiable form or in a recoverable identifiable form with any third party this requires another specific opt-in that discloses each possible receiving entity and their full purpose in acquiring the data. The above are the three most likely webdev scenarios with IP and GDPR I can think of. Only the last is a pita. And the biggest problem with most smaller webdevs is going to be with Google, i.e. AdSense, G-Analytics, and other third party ad/af networks/services and that third scenario. At this point Google is slow at answering because they've been attempting to dump responsibility on the publishers - they have been called on this and it, hopefully, will change. Note: do you know what visitor data each of your WP plug-ins and themes is calling home with? You would be advised to find out. In the meantime, I'd recommend that if you use such services you, at a minimum, note in your privacy statement which services will be getting the visitors IP and why (good faith and effort actually means something in this case); best would be a opt-in for each and the ability to disable the service where permission is withheld. Each webdev will have to determine the effect this will have. Remember that simply blocking all European IPs doesn't clear you if Mrs. Merkle visits your site from the Whitehouse and then requests her data. :) At best you may be wise, subsequently, never taking another European holiday... Note: when I get time will address cookies and other GDPR delectables... or perhaps Pierre will jump in further...
  6. Colour me slow but I never clued to 'pc' as 'peace' - always took it as 'personal computer'! As in being creative via computer. Ah well. Better late than never. And, yes, it certainly did introduce me to you as well as to a good number of other awesome folk. There were two lightbulb moments (I'll leave shouting Eureka! followed by running naked down the street moments to Archimedes) that illuminated the WOW! of the internet (rather than being simply a fun geek diversion) to me: * first, mid-90's, I was on the wet coast of Canada reading a page hosted in Australia and on clicking a link, in seconds (dialup remember?) I was reading a page hosted in Italy. This wasn't my first time online, I'd been wandering the internet for over a decade and the web for a few years; it was fascinating, it was fun, it was, foolishly, taken for granted. Nor was it connecting from my computer to Yahoo's directory for I'd done that many time previously, nor even the click from Yahoo to a site, again something I'd done many times prior. However, for some reason that click that digitally, Holy Star Trek!, transported me, near instantaneously, from Australia to Italy totally blew open my mind. * second, later 90's, I was playing bridge and texting online in near real time (dialup remember?) with a person in San Francisco, a second in Singapore, and third in Hong Kong. Four people dotted all about the north Pacific playing/chatting together. I knew then where the future was and I decided to jump on board. And have been chasing small instances of it ever since!
  7. I'm in related niches where the enterprise sites have gone from nonexistent back when I started (except for a couple of dotcom balloons that went pop! in rather spectacular fashion) to mediocre today. So that has and does make competing simpler. Yes, care in selecting one's niche is a critical business decision! That said, I absolutely agree with Grumpus that context is king. Note: I definitely do not limit context to whatever some SE might find amusing today. Note: I've limited the links to threads that include prior informative Cre8 links on the topic. * Mobile Is A Difference In Kind, ETC., December 2014. * Tone of voice, ETC., August 2016. Just for fun check out (put your polarised glasses on first...) Ling Valentine's LINGsCARS: Personal & Business Car Leasing. She moves ~3 cars a day, ~1000 a year, through that 'Asian style' UK site. It's as much about design filtering out the tire kickers as design filtering in buyers. Context is not a simple concept... Note: in my mind's eye she's a quieter subtler version of earlpearl...
  8. Ad blindness isn't new. Back in my B&M buying newspaper print ad days I learned that (1) on larger aka 1/4 page and larger ads one could safely skip buying every fifth ad and people wouldn't notice, (2) rather than buying one larger ad buying the equivalent value in smaller ads spread through paper had much better results, and (3) running an ad next to an article (that we wrote and supplied as free content) about our industry/products had extra oomph. Because of my experience with the above I did a couple of things with third party ads aka AdSense that were counter to most folks, (1) I placed ads in the top LH 'golden triangle', (2) moved in content ad locations about on subsequent page views so that their position didn't acquire quite so fixed a 'layout' position, and (3) formatted them similar to in content quotes with external links. Once I went to direct ad space sales I could pretty much (~8% of pages still have AdSense) forget worrying about ad blindness and the later ad blocking as those ads were their own complete pages. Native advertising that is SE blocked has far fewer constraints. Actually can become a recommended destination/resource!
  9. Umm... 'donkey-istant': truth in algo censorship?
  10. Back in the day I watched Jane Fonda exercise... When I was younger I was amazingly fit (not as sure about healthy, the two terms are not synonymous) but age brings change and I haven't adapted as well as I should. I'm not overweight in the sense that I still weigh about what I did back then, however there is much less muscle and much more flubber... and, yes, I need to find time to exercise more; my diet is decent as in healthily well rounded and I rarely over indulge. Note: I detest diets that emphasise or despise one food or food group - an immediate cult bad science hazard warning; EXCEPT in cases where there is a specific to you medical rationale. One thing about larger towns and cities in North America is the variety of cuisines on offer in restaurants so that one can try things and build up a list of dishes to make at home. I especially adore mix-matching ethnic dishes in a meal. Note: while I have increasingly downsized meat portions am not about to go vegan or even vegetarian any time soon. I do insist on no hormones, no antibiotics, range fed, non-industrial (local where feasible) slaughter/butchering. Note: most people forget or haven't yet realised that much of our fruits and vegetables are as industrial a product as our meat. Nor do they understand how (the US especially) countries have diluted the meaning of 'organic' labelling. Way back when 40 was encroaching and fitness was first problematic I developed my own plan that has been slightly modified over time. I always begin with Tai Chi for slow stretching and (especially as I age! balance), then alternate days: * strength training with low weight free weights, resistance bands, and traditional body resistance exercises; * core training especially bridges, planks, exercise ball; followed by a jog; Note: I've always wanted to learn speed walking for joint ease but never quite ever get the hang of it. And finish with cool down stretching via Hatha Yoga. A short session is an hour, a full session takes an hour and a half. So I need to take the time and get back in the rhythm because, frankly, I've become a stereotypical pudgy nerd/geek. My inspiration 'hero': Yoni Freedhoff, MD, CCFP (Certificant of the College of Family Practice of Canada), donkeyistant (a.ssistant) professor of family medicine at the University of Ottawa. A person’s best weight is whatever weight they reach when they’re living a life they can honestly enjoy
  11. Vetting requires actual human quality assurance testing. As adding human moderation to UGC would remove Google's best liability shield AND is contrary to their fundamental algorithm automated crowd sourced not our problem competency worldview...
  12. An important mobile consideration when it comes to both ads and images is that depending on optimization and source either/both too close to top means they may be missed as visitor scrolls past before they load. I recommend testing page load under 3G conditions to see what is loading when. A good many sites that complain about AdSense CTR declining have ads that aren't seen by visitors because of slow loading third party ads not rendering before visitor has moved past. A good bit of hot and cold AdSense earnings is due to visitor connection bandwidth.
  13. A few comments as I read Lee Odden's write up: This has been my focus in what little attention I ever gave link building (yes, iamlost). And it has been founded upon and reinforced by the likes of Bruce Clay, Lee Odden, Shari Thurlow, Eric Ward, and the Cre8 community. Actually, given that the average 'life' of a site on the web is <=9-years this is to be expected. OMG NO!!! He, and I guess, Anne in her talk, have brought in the tools. Sorry, but this is where I totally get off the bus, as it's taking everyone to the exact same destination(s) and, at some point, abuse of process will maim and kill all passengers. As previously mentioned, Anne took a solid idea, guest blogging, and made a logical methodology, that became ubiquitous (and widely abused) such that it eventually got hammered. One might even call it Chronic SEO Abuse Syndrome: hijack valid behaviour and run it straight over a cliff. IMO, all those 'SEO' and 'social' tools are only good for the toolmakers and their affiliates. Users? Caveat emptor. Requiescat in pace. Shut up, stop your idjit whining. Granted, there is great value in paying attention to latest and greatest link methodologies: they are huge blinking 'hazard' signs telling one what NOT to do. One may well be able to leverage the underlaying idea before, during, and after, the hyped process is terminal, but such things are best kept quiet. Remove the tool bubble from the writeup and I'm onboard with the ideas presented. After all, they are pretty much what I've read for the past decade at Cre8 and from a select few years prior. Tools aside, solid advice, however, nothing new. Unfortunately.
  14. Interesting bug aka potential Google Search exploit write up by Tom Anthony, Head of R&D at Distilled. * $1337 Google bug bounty for security exploit that influences search results Note: in typical Google geekiness the odd 1337 dollar amount is tribute to 'leet' hacker. On reading I found myself considering several similar channels of investigation - however, as I have neither the time nor interest in G will leave such to others. Reminder Warning: always assess risk and ramifications before playing on the dark side. Aside: inquiring minds want to know if a certain player in a nasty high maintenance vertical has had his wings clipped... The thought of leveraging ones competitors own links ... Such wonderful shivers!
  15. IMO a lot of the angst I keep reading from webdevs over a ranking/traffic drop on switching to some bog standard mobile template is caused by the loss of supplemental site navigation such as EGOL mentions. Given that if there is one Google SEO fundamental it is PageRank aka the flow of value through links the total lack of flow consideration in going from desktop to mobile whether for G or for visitors is a continuing head shaker. There seem to be two standard approaches to going mobile: (1) simply make the desktop responsive which often creates a poor layout/UX on mobile and (2) strip out any side column content, which also drops a lot of value. Mobile needs to be designed from the ground up - how to incorporate everything of value in a simple easy fashion is not accomplished via some bog standard formula. Incorporating secondary navigation, retaining all value in a different fashion is not plug-n-play. Neither is the transition from smaller to larger screens. And yes it is possible to incorporate secondary and even tertiary nav menus nicely in mobile designs. it just takes some thought/research and testing - no two sites have the same audiences/requirements.