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BillJSlawski

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BillJSlawski last won the day on November 21 2016

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About BillJSlawski

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  1. I'm thinking about the things I need to know now to provide SEO services. I often am the first person from my agency to start working on a client's site, providing a deep dive into a site as part of an audit. An audit covers many different aspects of a site, but often starts with a crawl of the site using Screaming Frog, pulling in GSC and GA API data into that crawled information. Once I am able to satisfactory crawl a site, getting past spider traps and endless loops and sometimes an almost infinite amount of data parameters from faceted search, I export information from that crawl into an excel spreadsheet, and create a content inventory from it, where I am able to sort through what exists on the site, in terms of pages I want to see indexed, Images, organized by file size, PDFs, CSS files, Javascripts, URLs that 301 and 302, and 404 and 500, and pages that have noindex HTML elements. I also create a sheet that compares page addresses, from the pages I want to index, and the canonical link elements on those, which I will compare using conditional formatting upon to show if they are duplicates. If they aren't, it will give me a sense of how well canonical link elements are set up upon the site. I look through the Pages sheet, to see how consistently URLs are formatted (looking at the protocols and the subdomains of URLs), whether or not there are duplicates because of default file names for directories appeariing in those URLs. I look at titles, and meta descriptions and headings to see if they use keywords in prominent places on the pages of the site. I also look for paginated pages to see if they have pagination markup on them, and check the HTML source to see if they are set up correctly. But this content inventory, and crawl of the site, and scrutiny of the URL Structures, and use of keywords is just one aspect of an audit on a site. I really like the Google Search Console, because it lets me learn about such things as how mobile friendly a site is, how thoroughly and well set-up structured data is on a site, how much of an XML sitemap or XML site-index has been crawled, whether or not I can fetch and render pages of the site, or if content such as java scripts or css are being blocked from being crawled by the robots.txt file. There is a lot of useful information in GSC, and those are some of the things that I like to explore while I am there. It's also worth taking a look at the links pointed to a site, and there are a number off third party tools that will give you an idea of how many links from how many different domains there may be, and whether most of those are dofollow or nofollow or text-based or use specific anchor text. Having a sense of those things can be important. Since the days of 10 blue links in search results are over, I like to look at if there are sitelinks for a site in Google and Bing, as well as knowledge graphs (and what is contained in those.) Is the site verified in Google MyBusiness, or does it have an entry in Wikipedia, and is the knowledge graph for it showing off information from those sources? Is it showing social links because of sameas links in json-ld on the site? Is there Schema markup on the site that cause a phone number to show up in an answer box of a search for the business name and the word "phone." Is there a entry that appears on a search in Google's Knowledge Graph API for the business as an entity, and in the Bing Entity API as well? Does the site have social sharing buttons, and markup (Facebook Open Graph, and Twitter Card) to provide nicely formatted and well written social shares? Are there links to social networking profiles, and is the use of those social networks done in a manner that benefits them? Someone else from my team usually does keyword research on the site, but I get to answer questions about how we go through that during a call to go over the audit with the client. We do provide keyword ranking information to clients as well. Not like we used to do 15 years or so ago, showing results from 10-15 search engines. We do keep an eye on traffic to the site, and help clients understand how well that is working, or review conversion issues that might exist on the site. I do sometimes get involved in writing content, such as blog posts or quizzes, and use social media to market and educate and attract potential clients. SEO has changed, and evolved, and it is a lot of fun still doing it (but a little more complicated than it was.)
  2. BillJSlawski

    Redisigned Site

    Thank you, Kim. I was aiming for improving the readability of the site on Desktop and Mobile, and from what you are saying I've been mostly successful with those goals. I'll think about your suggestions - thank you for them.
  3. BillJSlawski

    Redisigned Site

    Thanks, bobbb, The widget shouldn't overflow like that, but it does. If I limit what shows in the recent comments widget it stops it from overflowing, but that theme doesn't provide a lot of control over resizing sidebars. I'm happier with this theme than with the last one I tried.
  4. BillJSlawski

    Redisigned Site

    i redesigned my site yesterday and thought it might be a good idea to get some feedback. The site is at: http://www.seobythesea.com/ I'll look forward hearing what you have to say. Thank you for your help. Bill
  5. Hi Kim, I'm not sure if you noticed a recent addition to the Google Analytics app that came out a couple of weeks ago, but you might enjoy it. I tried it out on a couple of sites this morning, and it had 10 suggestions for each of those sites, based upon data from GA and machine learning. It's described here: https://analytics.googleblog.com/2016/09/explore-important-insights-from-your.html It only works on the mobile version of the Google Analytics App. The suggestions provided look like the kinds of things that might interest you a lot. I recommend you take a look.
  6. In June, I noticed a new patent from Google and wrote about it under the title: How Google May Respond To Reverse Engineering Of Spam Detection It is about the patent Reverse engineering circumvention of spam detection algorithms It tells us that Google might add a spam score to any new business listing submissions to Google. Some of those will result in spammy submissions getting removed automatically from Google,and some may cause a delay in action before a business might be removed - to try to throw off people submitting fake business spam. It's possible that the only submissions impacted are ones thta Google might think are spam. But it's also possible that some local submissions may end up being delayed which aren't spam. Anyone notice anything odd about submissions that they've made of new businesses? Have you experienced something like the kind of behavior that the patent suggests might be happening? Here is the Abstract to the patent: .
  7. BillJSlawski

    Happy 18Th Birthday Cre8Asiteforums

    Happy Birthday, Cre8siteforums! I learned a lot from this forum, and all of the people who participated here, and shared ideas and insights. I've had the chance to meet a number of you, in person, and met with Nadir Garouche a couple of days ago for the first time. I was offered my first opportunity to work for an SEO agency through this forum in 2005. I also started writing about search engine patents here, which I later started doing at Search Engine Watch, and then Search Engine Land and SEO by the Sea. It's been a few over 1,000 blog posts. I learned a lot about helping people with SEO audits from helping people in the Website Hospital forum here as well. It was a great opportunity to learn to help others. Thank you everyone!
  8. Interesting topic. One of my favorite authors is Thomas Carlyle, who is known for the length of his sentences. This is the first line from a well-known work of his, Sartor Resartus (http://www.gutenberg.org/files/1051/1051-h/1051-h.htm):
  9. Glad you wrote this, Kim. I went over to Glassdoor and wrote a review of the company I work for. I wasn't the first one, a few people had beaten me there. I added to their positive reviews. I like the people I work with. and we take a lot of pride in the work we do for clients. I don't write posts warning people about what to avoid and whom not to hire. I try to educate people about SEO in my blog, and try to provide a positive example to people from outside of the world of SEO.
  10. BillJSlawski

    Pinky And The Rankbrain

    I was curious how he might respond to being asked about his new Twitter handle, and asked: https://twitter.com/bill_slawski/status/659766006114422784
  11. BillJSlawski

    Pinky And The Rankbrain

    That Twitter account isn't for an SEO, but rather for the journalist who wrote the Bloomberg News article, based upon an interview with a Google search Engineer named Greg Corrado. I'm not sure what inspired him to call himself that; regardless this was a presentation from Greg Corrado that I thought was worth watching:from a deep learning summit this part January - https://www.re-work.co/events/deep-learning-sanfrancisco-2015 .
  12. Hi Dave, Picking a point somewhere in the cities themselves would probably be an improvement upon having the latitude and the longitude completely wrong. I was looking at rankings in Google Web Search rather than in Google Maps results for Priceline; because those are on pages that aren't for specific hotels. We'll see if those change, if they do make changes to their site.
  13. OK, Dave, I was able to send a message through LinkedIn, which hopefully he will read. I checked upon and recorded Pricelines rankings for the hotel/City names they have listed on their front page, as "Featured Hotel Destinations" They don't rank very well for some of those. We'll see if they respond and make changes, and see what kind of impact those might have.
  14. Thanks, Dave. I may try to find a way to contact them, and point that out to them. I'm not sure how much of an impact having the correct geocoordinates will have; and I don't think having the wrong ones is helping them any. I have been intending to try geocoordinates out on my site, and I looked up my Latitude and Longitude, and put them in some Json-ld and on my site. I'm presently at # 5 in Google Maps on a search for "California SEO" so I'll see if that changes for me. I think that's competitive, so we'll see if it has an impact on a competitive term. Schema isn't really written up in many patents - it's covered in a few, but most of what's available about it is over at Schema.org. I'll contact, measure, and record. We'll see if the apply it, and if it has an impact after they do. Thanks for suggesting that.
  15. The head of Priceline wrote an article titled "Priceline.com CEO on the Death of Search Engine Optimization" He complains that when he tries to rank for "***city name*** hotel" that he can't. Looking at the site, I see: <div itemprop="containedIn" itemscope="itemscope" itemtype="http://schema.org/Place"> <meta itemprop="name" content="Atlanta"> </div> <div itemprop="geo" itemscope="itemscope" itemtype="http://schema.org/GeoCoordinates"> <meta itemprop="latitude" content="0.0"> <meta itemprop="longitude" content="0.0"> </div> </div> <div itemprop="containedIn" itemscope="itemscope" itemtype="http://schema.org/Place"> <meta itemprop="name" content="Baltimore"></div><div itemprop="geo" itemscope="itemscope" itemtype="http://schema.org/GeoCoordinates"> <meta itemprop="latitude" content="0.0"> <meta itemprop="longitude" content="0.0"></div></div> Every city on the Priceline site I looked at for hotels is at Latitude="0" and Longitude="0" (Atlanta and Baltimore, both, above). I'd like to leave a comment suggesting that he check upon the quality of the SEO on his site, and that perhaps SEO isn't dead, but I can't leave a message there, because there are no comments on the page. .It might be a negative comment, but it's a legitimate one, and he might fix his site if alerted to the issue. I suspect there are others, as well.
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