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glyn last won the day on November 27

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About glyn

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  1. In Google Tag manager you can trigger scroll depth events on a page and have the page path loaded as a label. You can then see the pages where the scroll depth reaches the thresholds (25%, 50%, 75% to memory) which gives some nice insights. Look I used a bold!
  2. I've disliked the fact that periodically I have to re-learn the Google Analytics interface, and get my head around new terms, while the back end of the analytics platform still speaks in a standard language. I don't like all the clicks, and unactionable data it throws out pretty much every view. And while I can create segments and views which exclude certain data, the whole thing is cumbersome. I was therefore pleased to discover a commercial excel plugin called Analytics Edge where I am able to essentially bring in any data point from analytics and show it in table cells. The best part of this is that you can then use Excel functions to do comparisons, without all the distractions. So, for example if I want to pull in assisted conversions or measure specific google events, I can do this at a single cell level. IE I can have a cell in Excel that will pull that data element into the cell and I can then apply a 30 day lookback window for the report. All the raw data can be saved into one worksheet and then hidden with a password function, and you can then echo out the raw data into a second spreadsheet where it's looks nice. If I want to take a value, say revenue, and the filter has a 30 days range and I want another cell that has the same range for the previous year, I can just copy the macro (every data point is created with macros) and then edit the data range. I've been learning that these past 2 weeks, and finally after many years I'm happy with this as a reporting tool. I tried using data studio but found that it was not pulling in all the information that was really useful. So take a look at this excel plugin, as I am always late to the game and you might be too! Second, Legacy Google analytics used to use a hardcoded URL to trigger events that you could categorize and label. For example if you wanted to you could add a Google onclick event so that when someone clicked on your booking button you could be told in GA that that is what happened. If you are not using Google Tag manager yet and need to do any kind of tracking I'm going to give you a good reason to switch clients over to it. Google Tag manager provides a container which translates as dropping a code not unlike analytics on your website. Once there you can then goto your Google Tag manager account and create tags that fire within the container. For example, let's say you had a FB remarketing code you wanted to run, you create a tag inside your tag manager account and can then set that code to Fire on whichever pages you want. When you want to add another you create another tag. A preview mode means that you can also test out the code your website which is cool. However, the coolest thing in Tag Manager (and be warned if you doing any kind of cross-domain revenue tracking be prepared to go through some issues getting it to capture the session ID!) is the tracking options you can setup. Basically you can code tracking on the website without intervening on the website. Universal Analytics is always listening for inputs from the page. So for example if I want to track a Book Now button I simply create a Google Tag manager event that searches for a link that contains the words Book Now, and then if it is clicked it logs the event and passes it back to Google Analytics with the Category, Event and Label you select. You can also capture the page path as a Label, allowing you to see which pages the Google events were logged on. And that's not all! You can also look for CSS classes, IDs and even %scrolls down the page as custom events. Got a website with a large piece of content? Set up some Google events further down the page to see where the user gets to, 25%, 75% etc. These could be important signals to capture where you have a site with a high number of 1 page visits. Why do I say that? Because Google events triggered in this way can count as interaction events. In other words if someone comes to your single page but does something that for the purposes of your measurement indicates that they are engaged, then you can set that event to count as an interaction for Analytics purposes. Two scenarios I come to website where there is a video, I have a event set on the video play button, after watching the video I leave the website. With interaction events set to false (default) The visit is not considered a bounce because although the visitor left the website after one page, the Google event set in this way records that they in fact did not bounce (they did another interaction). With interaction events set to true: The visit is considered a bounce because the visitor clicks the button but the event was not considered an interaction, and because the user left they bounced! What this means is that unless you are careful you can effectively engineer a zero bounce rate simply by running interaction events that are set to false. Imagine what would happen if you set an interaction event for a CSS class that always loaded on your website and it was logging these are interactions? Be careful. (/blackhat) Imagine al the ways you could engineer bounce rate for sale purposes of domains (/blackhat) One of the limitations of Events is that while you set them to Goals, which can be useful, you can't use them in sales funnels easily. While I have not done it I've seen that you can have events create themselves as page views which then gives the ability to used in funnels. Hope this is helpful. Glyn.
  3. Quite. Often you have to ask the question 'er we're not actually collecting anything personal at all!' Google is.
  4. The last 3 days I have been going very deep into Google Tag Manager. If you haven't used this before it is a complete ars* to get working on things like cross-domain tracking. If you are doing anything like this my advice is just to drop raw code into your website and run it that way. You will benefit from having data that updates much faster and your developer will be able to troubleshoot more easily. I'm not here to talk about that. Instead I am now able to implement any kind of click/engagement tracking via the GTM. For example I can: - Identify a piece of button text "Book now" and then fire an event on that (clicks the book now button) - Identify a CSS tag and user that as an id. The list goes on but it is very cool: https://mediacause.org/track-button-clicks-google-tag-manager/ I have a feeling that the reason Google wants everything running inside a Google Tag is because it makes it quite hard to know exactly what is happening on a website and how the tracking is being applied. I guess they must be worried that if everything was hard-coded into the webpages (like the onclick actions of Legacy analytics), it might be construed as nefarious. In this way they are able to get a few more years of revenue out of their advertising model. Glyn.
  5. Has as much comedy value as incognito mode in Chrome.
  6. I use malwarebytes because i know if they fail to detect it so does a large chunk of the industry i work in, and i can take a holiday while it is heing patched
  7. China 50, United States 10?

    (don't tell the politicians)
  8. Again i would challenge sceptic due it's under current of mistrust. I'm not there, I just want human enqury and critical approaches to at least get a seat at the table!
  9. Not a cynic, i love tech and am proponent. I think it is healthy there be a balance because more ideas come from that comparison.
  10. Thanks for sharing this Kim, it was quite thought provoking. I personally found the piece offensive at a number of different levels. We live in a period of technological determinism which is compounded by large media companies that are able to earn money off this. Think of behavioral advertising as a good example. I read allot but I rarely do I read a point of view that asks the question about the implications of a new technology and how it may be applied against humanity. The upshot of that is humanity waking up to Fake News. But surely if anyone had actually thought about it, it was always on the cards for manipulation (and was probably being done before it was being found out and made public). I felt that the piece touched on things like Eugenics when describing genetic modifications which I find disturbing. It's disturbing that humanity is allowing DNA to be patented by companies. It would be nice to read a piece in the newspaper about what this means for humanity. I also found myself thinking about the Egyptians, Mayan, Michelangelo and even the programmers of Elite that managed to create universes with just 32K. All of these were remarkable achievements and there are still mysteries that humans have produced that cannot be explained. It seems that this piece drives at a utopia of query retrieval based humanity where things are possible on input, but the worrying outcome is that it's suggested that this is a good thing. I'm not in a position to decide but I remain open minded. If I was writing that letter to my children, I'd have suggested to them to think about what these futures of humanity could mean and whether they thought it was a good thing. We have way to many modern day examples of how technology is ruining humanity, so I want my kids to bring their own opinions. Glyn.
  11. Give me 3 facts and I will turn it into 600 words. Everyone except writers will enjoy it, the writers will say that piece has 3 facts in it and it's sh**. That's why I don't write articles but my briefs are plainly filthy in the detail and constructions of what I want produced At the bottom of the content authority pile I invite you to consider Kontent Machine 3 and The Best Spinner but only if you are playing with tech. G.
  12. Be daft to change them
  13. Search will not last 10 years more. The only thing that will survive is building things that people can't live with out, and make things easier. Search is not that, it is just a click. Booking.com is used because it is useful but when that is skinned by google it will be over for them. Products have longevity. A hotel will be around a lot longer that an ota. Consider that the biggest two otas hold just 12% of the travel market. That is 12% with all they do. That is 78% of innovation that has not been discovered or made useful to people. Glyn.