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Closing May 25. Investment Opportunity.


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eKstreme last won the day on February 8

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About eKstreme

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  1. Ahem. You're hitting on the heart of a big mess-up by the big G. At the very least, without donkeyigning malice or incompetence to anyone, they messed up their communications around this. Honestly, WTF. If you want to really have a heart attack: 1. They invented a new term, a new legal theory if you will, called "independent controller". Nowhere does the GDPR say "independent controller". You're either joint controllers or controller-processor. I have a draft of a post about this I really should get around to publishing. To really get the full flavor of this new term, read their Controller-Controller terms. Ugh. Oh, you think their processor terms are better? Oh you sweet sweet child. You're not wrong to be upset. There are others. Something is going to happen and it ain't gonna be pretty. I predict court cases. P
  2. But sir, @iamlost, you're implicitly making a wrong assumption. Hear me out. There is nothing stopping you from continuing to do what you're doing now and add Blockmetry as a separate data stream. What Blockmetry allows you to do is have two data streams under different legal bases (under the GDPR, and Blockmetry would help you use legitimate interest). Please do sign up with your own site and break it yourself Secondly, and I'm going to write about this properly in the next few weeks, is that we're increasingly dealing with a mixed (heterogeneous) blocking environment. Imagine a browser that's content blocking. They go to a website that asks blockers to disable the blocking to view the content (this is happening more and more). The user does, sees the content and your ad. The user clicks on your ad, using their blocking browser, and lands on your site. You don't see them if you're using the usual third-party platforms (they're blocked), although you're charged for the impression/click. Blockmetry would see that and you'll get a more accurate read on the performance of this campaign. Going back to the assumption you're making: Blockmetry and other platforms don't have to be used exclusively of each other.
  3. Yay I can post again! Wait no more @iamlost. Full details and sing-up: https://blockmetry.com/ The product *is* very easy to use, and the output is a database - your database because it's your data. You give Blockmetry write access and you get data in real time. For what earlpearl is talking about: There are *many* ways an app can identify itself _if it so chooses_ (big caveat, this), and a few ways to share it's an app but not say which one. The analytics platform needs to look for all these and make sense of them. Blockmetry does. GA doesn't. I don't like GA (much). P
  4. If you just want the Boolean new/repeat signal, a cookie is fine. It's not personal - there is no ID! - so that's that. But if you want to have a notion of a user and track them over time to provide real-time personalization, you're now in the realm of the GDPR and ePR. Of course without knowing specifically what you're trying to do, I can't offer (m)any pointers. P
  5. Thanks for shout iamlost. Nitpicking on something subtle and very important, and too big to dive into here: This is a common assertion, and it's wrong. It's just that current approaches to personalization will not work as is (true), but that doesn't mean there aren't alternatives (also true). Just one example: https://medium.com/@subhojit20_27731/no-you-dont-need-personal-data-for-personalization-de9222cff8e4 Also, I urge everyone here to read the GDPR's definition of personal data. User identifiers like cookie IDs are included in the definition. IP addresses can be on their own or in combination with other signals. Device fingerprints definitely are. CRM IDs are. Here is a good starter overview: http://privacylawblog.fieldfisher.com/2015/getting-to-know-the-gdpr-part-1-you-may-be-processing-more-personal-information-than-you-think/ Also watch the ePR much more closely. [plug type=shameless]And if anyone wants to join the free beta I'm running that helps tell a much cleaner compliance and data governance story, hit me up. Email in the LinkedIn comments, and PM me here too.[/plugpleasedonthurtmemodsyouknowiamaniceguyandwouldneverspam] kthxbai.
  6. _NOW_ you're impressed after all these years and all we've been through. Crikey you set a high bar.
  7. Aye for basketball. Still do a bit.
  8. I am not here to link drop or spam or anything, but to thank you our esteemed admins for doing my dirty work on my behalf. Best SEO London mobile google whitehat 42. I'm going to drop (there is that word again) by more regularly. AMA.
  9. So... if I were to share my slides or somehow publish them, would it be OK to spam link drop share with the community here?
  10. True, but but but, one of my most constant pieces of advice I give to clients is to have better processes. Pulling an all-nighter right before the event is not me following my advice.
  11. Thank you for the plug kind iamlost. Obviously this is a topic close to heart, and i have my take on things. I'll see about sharing my slides after the event. Speaking of which, I really need to get started on the slides! P
  12. Yes I can detect if (when...) Blockmetry code gets blocked. Won't share more details Re selling the service and all that: Any customer can request specific clauses in the contract if they so wish, so if iamlost Inc wants to join (oh please do ), we can work something around what happens to the data if the company is sold. No one has raised this issue yet.
  13. (Haven't read the whole thread, but I'm going to make a process suggestion for Kim and anyone in this situation.) One thing that may benefit you is learning about product management as a formal business practice. Skimming through this thread and thinking about our previous interactions, you're trying to be a product manager, but you're approaching it from the wrong angle. Example for this thread: draw a series of boxes that describe the user journey. Their initial need and motivation, their context, the screens they see and interact with, the kinds of things that will throw an error and those that allow them to get to the next screen, and then finally success. That's basic UX work you can do in your sleep, but it's also exactly what a good product manager would create to have a sensible conversation with the dev team. They'll be able to ask questions: Where did this arrow between the boxes come from? Why is this an error? Why would the program make that decision? Suddenly you're telling them the inputs and end goals, and let them figure out how to connect the two. This process is about structuring the conversation and explaining why this new thing should exist, both of which start to inform how to build the product. And once you (collectively as a team) reach this moment of zen, you (the product manager) then get the heck out of their way. Still be available because they'll come back with more questions P
  14. Oooh the conspiracy theories are already out. Like it Your argument (the one you attribute to iamlost) is not a good one: even first-party analytics solutions are blocked. Example: piwik. There are ways around it, but then you can still be targeted by site-specific rules. I have a client (in my consulting arm of the business) whose analytics stack is blocked outright (it's on a subdomain like analytics.example.com). When you ask "Can you detect that you are being blocked?", what do you mean? Who's "you" in your question? P
  15. Thanks Kim and all! There is so much I could talk about. Before I dive in, if you want to sign up to Blockmetry, email me (email in the header on the site) and mention Cre8 to be bumped up in the queue. A few things for now: 0. The most important one: Every website is different, every section on the same site is different (this segmentation is coming soon to Blockmetry customers), and even different days of the week can have different blocking rates. Aggregate survey are great, but they tell you nothing about what's happening on your site. The only way to know is to measure it directly. 1. Analytics blocking is real, and should be on everyone's radar. Germany had 20% analytics blocking in August (pause and let that sink in a bit....), and other central/western European countries are not far behind. Depending on your visitors, you may already have a huge problem (or not) but you just can't know it. Forbes calls it a silent problem (as with any data loss). 2. Ad blocking is not just about actually blocking the ad from loading. Lots of ad blocking is also content hiding, meaning that if you're not careful, you may see the ad load and think all is well, but it's not. The lists iamlost cited contain many examples. Part of the Blockmetry customization is to make sure this is detectable if it happens for more accurate measurements. 3. As iamlost said, there is a lot more to content blocking than ad/analytics blocking. My favorite example is third-party chat widgets that are blocked by many privacy-focused lists. If you have lead gen page on your site using such as widget, how you that affects your conversion rate is an open question. Blockmetry can detect help you make sense of that. OK I'll quiet down. Happy to geek out here or on email with anyone who wants more P